50 Lakefront Blvd
Suite 214
Buffalo, NY 14202
(716) 240-9140
Our goal through this proposal will be to work together with Atlantic Data Security to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the Atlantic Data Security long-term website/internet presence, visibility and SEO potential.
It is our intention to help grow Atlantic Data Security far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with Atlantic Data Security over their direct competition.
Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.
We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.
These factors will drive the strategy that is employed for your specific campaign, the tactics that will be used and therefore the expertise, time and effort that goes into getting you to your goals. We offer 4 levels of on-site SEO: Silver, Gold, Platinum and Diamond. Below is a general guideline that we use in determining the appropriate product level for our clients.
Silver | Small Market | Small Market Blaze | Mid Market | Gold | Large Market | Platinum | Mid Market Blaze | Diamond | Enterprise | Large Market Blaze | |
---|---|---|---|---|---|---|---|---|---|---|---|
Aggressive Option | Recommended Option | ||||||||||
SEO Campaigns Supported | |||||||||||
Targeted Population | Up to 300k | Up to 300k | Up to 100k | Up to 500k | Up to 500k | Up to 1M | Up to 1M | 100k-750k | Over 1M | Custom | 750k+ |
Targeted Cities/Towns/Municipalities | Up to 3 | Up to 4 | Up to 4 | Up to 5 | Up to 5 | Up to 10 | Up to 10 | Up to 6 | Up to 20 | Custom | Up to 8 |
Metro Areas Supported | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | Custom | 1 |
Physical Locations | 1*** Info |
1*** Info |
1*** Info |
1*** Info |
1*** Info |
2*** Info |
2*** Info |
1*** Info |
3*** Info |
Custom*** Info |
1*** Info |
Targeted Industries/Services | 1 | 1 | 1 | 1 | Up to 2 | 1 | Up to 2 | 1 | Up to 3 | Up to 3 | 1 |
Scope of Service | |||||||||||
Work is performed by dedicated SEO Strategist | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included |
On-site SEO elements are optimized from the most prominent title tags to the most industry-specific schema markup | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included |
New Content Pages / Frequency* Read More |
25 | 2 Pages / Semiannually | 2 Pages / Quarterly | 25 | 5 Pages / Quarterly | Varies**** | 25 | ||||
Setup and Optimization of Google, Bing, and Yelp local listing for X locations* Read More |
1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 3 | Custom | 1 |
Hours per month of website maintenance/updates | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 |
One-on-on performance and strategy reviews | Semi-Annual | Semi-Annual | Bi-Annual (2) | Semi-Annual | Quarterly | Semi-Annual | Quarterly | Quarterly | Quarterly | Quarterly | Quarterly |
Interactive customer dashboard detailing key statistics for impressions, website traffic, GMB actions, and customer leads | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included |
Reporting of primary search phrase progress | Semi-Annual | Semi-Annual | Bi-Annual (2) | Semi-Annual | Quarterly | Semi-Annual | Quarterly | Quarterly | Quarterly | Quarterly | Quarterly |
Included call tracking numbers | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 4 | Custom | 0 |
Reporting of e-commerce revenue figures where available** Read More |
- | - | - | - | - | - | Included | - | Included | Included | - |
Advanced Google My Business (GMB) Features | |||||||||||
Maintenance and refresh photos, videos, and virtual tours | - | - | - | - | - | - | - | - | Included | Included | - |
Review of images added by Google users | - | - | - | - | - | - | - | - | Included | Included | - |
Creation of regular GMB posts | - | - | - | - | - | - | - | - | Included (for non-Cannabis clients) | Included (for non-Cannabis clients) | - |
Encourage, monitor, and respond to reviews | - | - | - | - | - | - | - | - | Included | Included | - |
Respond to Google user questions | - | - | - | - | - | - | - | - | Included | Included | - |
Regularly update and verify listing information | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included |
*Local listing optimizations include:
Reporting availability:
**Range Marketing has partnerships with other technology providers in the e-commerce space that can make on-line sales information available to Range Marketing. Where these partnerships exist, we provide on-line sales and revenue related statistics within our standard reporting dashboard.
Physical locations limits:
***More locations than the product supports will at a minimum incur a premium per location of $250 per month.
****Variable MSO Content
The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.
Deliverable | Deadline |
---|---|
Agreement signed and deposit received | Day 0 |
Range scheduled Web Design Call (kickoff) | Day 1 |
Fully-functioning preview URL delivered Invoice for remaining balance delivered |
Week 5 |
Website Launch1 Month 1 SEO invoice delivered2 SEO Launch3 |
Week 6 |
1Website launch date if no major revisions or requests must be completed on the preview website
2Your first recurring bill will be prorated for the number of days from the invoice date to the end of the month. After the first bill, all future recurring invoices will be dated on the first of the month for the full amount.
3SEO launches once Month 1 invoice is paid
The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”