R
Range Marketing

Canna Culture Collective

Project Agreement & Scope of Work

Jun 24th, 2020

Overview

Our goal through this proposal will be to work together with Canna Culture to redevelop the back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of Canna Culture long-term website/internet presence, visibility and SEO potential.

Project Deliverables

It is our intention to help grow Canna Culture far beyond their current scale. It is our primary objective to grow an online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with Canna Culture over their direct competition.

Website Recommendation

Your new back end redeveloped website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level I Custom Website

Content
  • Includes up to 10 pages of professionally-written content
Aesthetics
  • Simple responsive design with custom colors, look and feel
  • Standard navigation design
  • Standard interior page template with header, content area, and sidebar
Technical Features
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • One email contact form
Revisions
  • Includes 1 round of revisions
    • A “round” of revisions is considered minor changes to the site that do not exceed 8 hours in total to complete
    • Minor changes include changes to content, images/assets, fonts, ordering of sections, and light design tweaks
    • Complete redesign, new pages, and new functionality are not considered to be revisions and will be handled separately
  • When the initial website preview is sent to the client, Range asks that the client take 1 week to compile all revisions into a single document
  • Once revisions are received and within limit, Range Marketing will complete the revisions within 1 week and send back to the client for launch approval
Pricing
  • $3000 Total

Search Engine Optimization

We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.

Recommended Package

SEO Platinum

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Includes call tracking

Boost IV

Overview
  • 100 backlinks per month
Pricing
  • $3405 Per Month
Aggressive Package

SEO Diamond

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Includes call tracking

Boost V

Overview
  • 125 backlinks per month
Pricing
  • $4400 Per Month
Minimal Package

SEO Gold

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Includes call tracking

Boost IV

Overview
  • 100 backlinks per month
Pricing
  • $2825 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered
Invoice for remaining balance delivered
Week 5
Website Launch1
Month 1 SEO invoice delivered
SEO Launch2
Week 6

1Website launch date if no major revisions or requests must be completed on the preview website

2SEO launches once Month 1 invoice is paid

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
Level I Custom Website
$3000 Total
Design Consultation
Included
Professional Copywriting
Included

Search Engine Optimization
SEO Platinum
$3405 Per Month
SEO Boost
Boost IV
Included
Dashboard Monitoring
Included
Website Total
$
Payment Options
Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. SEO and other recurring monthly services can be finalized at a later date.

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