R
Range Marketing

Just Another Test

Project Agreement & Scope of Work

Jul 1st, 2020

Overview

Our goal through this proposal will be to work together with Just Another Test to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the Just Another Test long-term website/internet presence, visibility and SEO potential.

Project Deliverables

It is our intention to help grow Just Another Test far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with Just Another Test over their direct competition.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level IV Custom Website

Content
  • Includes up to 35 pages of professionally-written content
Aesthetics
  • HTML5 video background
  • Up to 3 additional unique page layouts (like the homepage)
  • Integration of a custom designed events calendar and/or jobs board
Technical Features
  • Advanced scroll-triggered animations
  • Advanced sticky navigation that reshapes on scroll
  • Automated season-based design shifts
Conversion Elements
  • Simple/Basic E-Commerce Functionality with up to 15 products
    • Images, content, & product pricing should be supplied in an organized fashion
  • Pop-up promotions and calls to action
  • Advanced contact form styling & functionality
Additional Functionality
  • Events Calendar
  • Appointment Bookings
  • Location Map/Locator
  • Live Chat
  • Customer Accounts/Logins
Pricing
  • $15000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level III Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Parallax scroll effects in main image feature areas
  • Conversion buttons and/or contact form in the home page slider
  • Custom subpage header images and styles corresponding to any related subcategory of client content
Technical Features
  • Simple/Basic E-Commerce Functionality with up to 10 products
    • Images, content, & product pricing should be supplied in an organized fashion
  • Pop-up promotions and calls to action
Conversion Elements
  • User-First Conversion Optimization
  • “Thank you” reply to customer contact form submissions with client logo & phone number
  • Styled contact form emails to the client
Additional Functionality
  • Events Calendar
  • Appointment Bookings
  • Location Map/Locator
  • Live Chat
  • Customer Accounts/Logins
Pricing
  • $8000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level II Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Animated image sliders
  • Home page icons for primary services/categories
  • Navigation menu images and integrated contact form
Technical Features
  • Complex responsive design with fully custom layout, colors and look/feel
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • Multiple email contact forms
Additional Functionality
  • Events Calendar
  • Appointment Bookings
  • Location Map/Locator
  • Live Chat
  • Customer Accounts/Logins
Pricing
  • $4400 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level I Custom Website

Content
  • Includes up to 10 pages of professionally-written content
Aesthetics
  • Simple responsive design with custom colors, look and feel
Technical Features
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • One email contact form
Additional Functionality
  • Events Calendar
  • Appointment Bookings
  • Location Map/Locator
  • Live Chat
  • Customer Accounts/Logins
Pricing
  • $3000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

E-Commerce

With built-in e-commerce, your customers will be able to shop your catalog, place transactions, pay securely, receive automated email receipts, and much more. E-Commerce turns your website into a 24-hour salesperson!

E-Commerce Lite: Up to 100 Products

Overview
  • Our most basic E-Commerce product. Only includes core WooCommerce functions (no advanced filtering). The design of each page template is basic (no custom page templates).
  • Up to 100 products will be imported by our designers.
Specifics

In addition to all of our standard e-commerce features, your website will include:

  • Subscription/Recurring Billing
  • Coupon Codes
  • Online Gift Cards
  • Multiple Forms Of Currency
  • Multiple Languages
  • Transfer of Existing Accounts
  • Transfer of Old Site's Order History
  • Transfer of Products from Existing Site
  • Website Will Manage Stock Levels
  • Side-By-Side “Compare” View
  • Protection/Warranty Plans
  • "Items You May Like" Related Products
  • Related Accessories on Product Pages
  • Product Ratings & Reviews
  • "Call for Pricing/Availability" Option
  • Integration of Your Current Payment Processor
  • User Logins/Accounts
  • Order Status Management
  • Bulk Print Invoices
  • Custom Order Appearance in Backend
  • Abandoned Cart Marketing
  • Email Collection Automation
  • Special Bulk/Wholesale Pricing
Pricing
  • $3500 Total

Search Engine Optimization

We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.

Boost II

Overview
  • 50 backlinks per month
Pricing
  • $830 Per Month
Aggressive Package

SEO Gold

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
Pricing
  • $1160 Per Month
Minimal Package

SEO Silver

Overview
  • Search engine optimization for a maximum of 3 cities totaling population of 300,000
  • SEO will focus on keywords in 2 overall industries ex: (HVAC + Plumbing OR Criminal Defense + Injury Attorney)
  • Work is performed by a dedicated SEO Strategist
  • Social media is not included
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 2 hours per month of website maintenance / updates
  • Includes weekly interactive reporting
Pricing
  • $580 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered Week 5
Website Launch* Week 6

*launch date if no major revisions or requests must be completed on the preview website

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
$15000 Total
$8000 Total
$4400 Total
$3000 Total
Events Calendar
Included
Appointment Bookings
Included
Location Map/Locator
Included
Live Chat
Included
Customer Accounts/Logins
Included
Design Consultation
Included
Professional Copywriting
Included

E-Commerce
E-Commerce Lite
$3500 Total
Subscription/Recurring Billing
Included
Coupon Codes
Included
Online Gift Cards
Included
Multiple Forms Of Currency
Included
Multiple Languages
Included
Transfer of Existing Accounts
Included
Transfer of Old Site's Order History
Included
Transfer of Products from Existing Site
Included
Website Will Manage Stock Levels
Included
Side-By-Side “Compare” View
Included
Protection/Warranty Plans
Included
"Items You May Like" Related Products
Included
Related Accessories on Product Pages
Included
Product Ratings & Reviews
Included
"Call for Pricing/Availability" Option
Included
Integration of Your Current Payment Processor
Included
User Logins/Accounts
Included
Order Status Management
Included
Bulk Print Invoices
Included
Custom Order Appearance in Backend
Included
Abandoned Cart Marketing
Included
Email Collection Automation
Included
Special Bulk/Wholesale Pricing
Included
Secure Checkout
Included
Product Import
Included
SEO Boost
Boost II
$830 Per Month
Website Total
$
Payment Options
Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. Any recurring monthly services can be finalized at a later date.

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