R
Range Marketing

Local Roots

Project Agreement & Scope of Work

Aug 24th, 2020

Overview

Our goal through this proposal will be to work together with Local Roots to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the Local Roots long-term website/internet presence, visibility and SEO potential.

Project Deliverables

It is our intention to help grow Local Roots far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with Local Roots over their direct competition.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level II Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Animated image sliders
  • Home page icons for primary services/categories
  • Navigation menu images and integrated contact form
Technical Features
  • Complex responsive design with fully custom layout, colors and look/feel
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • Multiple email contact forms
Pricing
  • $4400 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level III Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Parallax scroll effects in main image feature areas
  • Conversion buttons and/or contact form in the home page slider
  • Custom subpage header images and styles corresponding to any related subcategory of client content
Technical Features
  • Simple/Basic E-Commerce Functionality with up to 10 products
    • Images, content, & product pricing should be supplied in an organized fashion
  • Pop-up promotions and calls to action
Conversion Elements
  • User-First Conversion Optimization
  • “Thank you” reply to customer contact form submissions with client logo & phone number
  • Styled contact form emails to the client
Pricing
  • $8000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level IV Custom Website

Content
  • Includes up to 35 pages of professionally-written content
Aesthetics
  • HTML5 video background
  • Up to 3 additional unique page layouts (like the homepage)
  • Integration of a custom designed events calendar and/or jobs board
Technical Features
  • Advanced scroll-triggered animations
  • Advanced sticky navigation that reshapes on scroll
  • Automated season-based design shifts
Conversion Elements
  • Simple/Basic E-Commerce Functionality with up to 15 products
    • Images, content, & product pricing should be supplied in an organized fashion
  • Pop-up promotions and calls to action
  • Advanced contact form styling & functionality
Pricing
  • $15000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Search Engine Optimization

We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.

Recommended Package

SEO Gold

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting

Boost IV

Overview
  • 100 backlinks per month
Pricing
  • $2825 Per Month
Aggressive Package

SEO Platinum

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting

Boost IV

Overview
  • 100 backlinks per month
Pricing
  • $3405 Per Month
Minimal Package

SEO Gold

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting

Boost III

Overview
  • 75 backlinks per month
Pricing
  • $2410 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered Week 5
Website Launch* Week 6

*launch date if no major revisions or requests must be completed on the preview website

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
$4400 Total
$8000 Total
$15000 Total
Design Consultation
Included
Professional Copywriting
Included

Search Engine Optimization
SEO Gold
$2825 Per Month
SEO Boost
Boost IV
Included
Dashboard Monitoring
Included
Website Total
$
Payment Options
Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. SEO and other recurring monthly services can be finalized at a later date.

Print