Range Marketing

Swept PGH

Project Agreement & Scope of Work

Jun 16th, 2020


Our goal through this proposal will be to work together with Swept PGH to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the Swept PGH long-term website/internet presence, visibility and SEO potential.

Project Deliverables

It is our intention to help grow Swept PGH far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with Swept PGH over their direct competition.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level I Custom Website

  • Includes up to 10 pages of professionally-written content
  • Simple responsive design with custom colors, look and feel
  • Standard navigation design
  • Standard interior page template with header, content area, and sidebar
Technical Features
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • One email contact form
  • Includes 1 round of revisions
    • A “round” of revisions is considered minor changes to the site that do not exceed 8 hours in total to complete
    • Minor changes include changes to content, images/assets, fonts, ordering of sections, and light design tweaks
    • Complete redesign, new pages, and new functionality are not considered to be revisions and will be handled separately
  • When the initial website preview is sent to the client, Range asks that the client take 1 week to compile all revisions into a single document
  • Once revisions are received and within limit, Range Marketing will complete the revisions within 1 week and send back to the client for launch approval
Additional Functionality
  • Custom Quotes
  • $2500 Total

Search Engine Optimization

We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.

Recommended Package

SEO Silver

  • Search engine optimization for a maximum of 3 cities totaling population of 300,000
  • SEO will focus on keywords in 2 overall industries ex: (HVAC + Plumbing OR Criminal Defense + Injury Attorney)
  • Work is performed by a dedicated SEO Strategist
  • Social media is not included
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 2 hours per month of website maintenance / updates
  • Includes weekly interactive reporting

Boost I

  • 25 backlinks per month
  • $800 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered
Invoice for remaining balance delivered
Week 5
Website Launch1
Month 1 SEO invoice delivered2
SEO Launch3
Week 6

1Website launch date if no major revisions or requests must be completed on the preview website

2Your first recurring bill will be prorated for the number of days from the invoice date to the end of the month. After the first bill, all future recurring invoices will be dated on the first of the month for the full amount.

3SEO launches once Month 1 invoice is paid

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”

Custom Website
Level I Custom Website
$2500 Total
Custom Quotes
Design Consultation
Professional Copywriting

Search Engine Optimization
SEO Silver
$800 Per Month
SEO Boost
Boost I
Dashboard Monitoring
Website Total
Down Payment Total


By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. SEO and other recurring monthly services can be finalized at a later date.