R
Range Marketing

The Verdes Foundation

Project Agreement & Scope of Work

Jun 19th, 2020

Overview

Our goal through this proposal will be to work together with The Verdes Foundation to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the The Verdes Foundation long-term website/internet presence, visibility and SEO potential.

Project Deliverables

It is our intention to help grow The Verdes Foundation far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with The Verdes Foundation over their direct competition.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level IV Custom Website

Content
  • Includes up to 35 pages of professionally-written content
Aesthetics
  • HTML5 video background
  • Up to 3 additional unique page layouts (like the homepage)
  • Integration of a custom designed events calendar and/or jobs board
Technical Features
  • Advanced scroll-triggered animations
  • Advanced sticky navigation that reshapes on scroll
  • Automated season-based design shifts
Conversion Elements
  • Simple/Basic E-Commerce Functionality with up to 15 products
    • Images, content, & product pricing should be supplied in an organized fashion
  • Pop-up promotions and calls to action
  • Advanced contact form styling & functionality
Additional Functionality
  • Events Calendar
  • Location Map/Locator
  • Custom Integration of Menu System
Pricing
  • $13500 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Search Engine Optimization

We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.

Recommended Package

SEO Diamond

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting

Boost III

Overview
  • 75 backlinks per month
Pricing
  • $3570 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered Week 5
Website Launch* Week 6

*launch date if no major revisions or requests must be completed on the preview website

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
Level IV Custom Website
$13500 Total
Events Calendar
Included
Location Map/Locator
Included
Custom Integration of Menu System
Included
Design Consultation
Included
Professional Copywriting
Included

Search Engine Optimization
SEO Diamond
$3570 Per Month
SEO Boost
Boost III
Included
Dashboard Monitoring
Included
Website Total
$
Payment Options
Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. SEO and other recurring monthly services can be finalized at a later date.

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