R
Range Marketing

Uncle Ike’s

Project Agreement & Scope of Work

Sep 23rd, 2020

Overview

Our goal through this proposal will be to work together with Uncle Ike’s to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of Uncle Ike’s long-term website/internet presence, visibility and SEO potential.

Project Deliverables

It is our intention to help grow Uncle Ike’s far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, get the information they need, and be persuaded to do business with Uncle Ike’s over their direct competition.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level IV Custom Website

Content
  • Includes up to 35 pages of professionally-written content
Aesthetics
  • Completely custom state of the art branded design across every element of the website
  • Custom designed navigation
  • Multiple video backgrounds
  • Up to 5 uniquely designed interior pages
Technical Features
  • Advanced scroll-triggered animations
  • Advanced sticky navigation that reshapes on scroll
  • Automated season-based design shifts
  • Custom website functionality (needs approval before contract signed)
  • Day/night mode
Conversion Elements
  • Pop-up promotions and calls to action
  • Advanced contact form styling & functionality
Revisions
  • Includes 2 round of revisions
    • A “round” of revisions is considered minor changes to the site that do not exceed 8 hours in total to complete
    • Minor changes include changes to content, images/assets, fonts, ordering of sections, and light design tweaks
    • Complete redesign, new pages, and new functionality are not considered to be revisions and will be handled separately
  • When the initial website preview is sent to the client, Range asks that the client take 1 week to compile all revisions into a single document
  • Once revisions are received and within limit, Range Marketing will complete the revisions within 1 week and send back to the client for launch approval
Website Examples
Additional Functionality
  • Location Map/Locator
Pricing
  • $14500 Total
Product Comparison

Content
Level IV
Level III
Level IV Custom Website
Level II
Level I
Quick Start Website
Landing Page

Aesthetics
Level IV
Level III
Level IV Custom Website
Level II
Level I
Quick Start Website
Landing Page

Technical
Level IV
Level III
Level IV Custom Website
Level II
Level I
Quick Start Website
Landing Page

Conversion
Level IV
Level III
Level IV Custom Website
Level II
Level I
Quick Start Website
Landing Page

Search Engine Optimization

We know that SEO is not a one-size-fits-all scenario. Every campaign is unique, needing to be handled strategically and with diligence. You are in a competitive industry and we will need to be nimble in our SEO efforts. The below SEO product recommendation is our starting point.

Recommended Package

SEO Diamond

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Includes call tracking

Boost IV

Overview
  • 100 backlinks per month
Pricing
  • $4995 Per Month
Aggressive Package

SEO Diamond

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Includes call tracking

Boost V

Overview
  • 125 backlinks per month
Pricing
  • $5320 Per Month
Minimal Package

SEO Diamond

Overview
  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Includes call tracking

Boost III

Overview
  • 75 backlinks per month
Pricing
  • $4645 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered
Invoice for remaining balance delivered
Week 5
Website Launch1
Month 1 SEO invoice delivered2
SEO Launch3
Week 6

1Website launch date if no major revisions or requests must be completed on the preview website

2Your first recurring bill will be prorated for the number of days from the invoice date to the end of the month. After the first bill, all future recurring invoices will be dated on the first of the month for the full amount.

3SEO launches once Month 1 invoice is paid

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
Level IV Custom Website
$14500 Total
Location Map/Locator
Included
Design Consultation
Included
Professional Copywriting
Included

Search Engine Optimization
SEO Diamond
$4995 Per Month
SEO Boost
Boost IV
Included
Dashboard Monitoring
Included
Website Total
$
Payment Options

If you choose to finance the website build over 6 or 12 months, we require an ACH auto-payment for the financing. A member of our team will reach out to set this up if a financing option is selected.

Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. SEO and other recurring monthly services can be finalized at a later date.

Print