R
Range Marketing

Variety

Project Agreement & Scope of Work

Aug 4th, 2020

Overview

Our goal through this proposal will be to work together with Variety to develop the front and back-end of their website to create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the Variety long-term website/internet presence.

Project Deliverables

It is our intention to help grow Variety far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, and get the information they need.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level II Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Customized responsive web design
  • Light branding elements on homepage
  • Customization/features in the navigation bar
  • Additional sections/designs on home page
  • Image sliders + sliders for reviews/testimonials
  • Light CSS3 animations
  • Additional design detail on interior pages
Technical Features
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • Multiple email contact forms
Revisions
  • Includes 1 round of revisions
    • A “round” of revisions is considered minor changes to the site that do not exceed 8 hours in total to complete
    • Minor changes include changes to content, images/assets, fonts, ordering of sections, and light design tweaks
    • Complete redesign, new pages, and new functionality are not considered to be revisions and will be handled separately
  • When the initial website preview is sent to the client, Range asks that the client take 1 week to compile all revisions into a single document
  • Once revisions are received and within limit, Range Marketing will complete the revisions within 1 week and send back to the client for launch approval
Website Examples
Pricing
  • $4400 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level III Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Full level of detail in branded design across entire website
  • Parallax scroll effects
  • Navigation menu images
  • HTML5 background video in homepage hero
  • Custom subpage header images and styles corresponding to any related subcategory of client content
  • Up to 3 different interior page templates
Technical Features
  • Pop-up promotions and calls to action
  • “Light” custom functionality integrations (up to 2 integrations, on approval before contract is signed)
    • Custom plugin installation/configuration
    • Events Calendar
    • Booking Calendar
    • Zip code location lookup
    • Live chat integration (third-party)
    • Custom forms
Conversion Elements
  • User-First Conversion Optimization
  • “Thank you” reply to customer contact form submissions with client logo & phone number
Revisions
  • Includes 2 rounds of revisions
    • A “round” of revisions is considered minor changes to the site that do not exceed 8 hours in total to complete
    • Minor changes include changes to content, images/assets, fonts, ordering of sections, and light design tweaks
    • Complete redesign, new pages, and new functionality are not considered to be revisions and will be handled separately
  • When the initial website preview is sent to the client, Range asks that the client take 1 week to compile all revisions into a single document
  • Once revisions are received and within limit, Range Marketing will complete the revisions within 1 week and send back to the client for launch approval
Website Examples
Pricing
  • $8000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

E-Commerce

With built-in e-commerce, your customers will be able to shop your catalog, place transactions, pay securely, receive automated email receipts, and much more. E-Commerce turns your website into a 24-hour salesperson!

E-Commerce Lite: Up to 10 Products

Overview
  • Our most basic E-Commerce product. Only includes core WooCommerce functions (no advanced filtering). The design of each page template is basic (no custom page templates).
  • Up to 10 products will be imported by our designers.
Pricing
  • $1500 Total

Website Hosting

Range Marketing will host your website on a private server on a monthly basis. This also includes 24/7 security monitoring, security updates, uptime monitoring, and free emergency support in the event of uptime issues. The maintenance component is included with a limited number of hours per month and includes things like changing text, adding new images, or removing content. Anything requiring new features or designs will be quoted separately.

Basic cPanel Hosting

  • $150 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered Week 6
Website Launch* Week 7

*launch date if no major revisions or requests must be completed on the preview website

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
$4400 Total
$8000 Total
Design Consultation
Included
Professional Copywriting
Included

E-Commerce
E-Commerce Lite
$1500 Total
Secure Checkout
Included
Product Import
Included

Website Hosting
Basic cPanel Hosting
$150 Per Month
99.9% Uptime Guarantee
Included
24/7 Security Monitoring
Included
Website Total
$
Payment Options
Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. Any recurring monthly services can be finalized at a later date.

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