R
Range Marketing

Variety

Project Agreement & Scope of Work

Aug 4th, 2020

Overview

Our goal through this proposal will be to work together with Variety to develop the front and back-end of their website to create a consumer experience that’s extremely functional and visually appealing which entices brand recognition and ultimately, customer loyalty. The recommendations in this proposal are designed in the best interest of the Variety long-term website/internet presence.

Project Deliverables

It is our intention to help grow Variety far beyond their current scale. It is our primary objective to grow online presence, so that every prospective consumer can find them, and get the information they need.

Website Recommendation

Your new website will be built to be beautiful, secure, and scalable. The front-end design will create a visually appealing platform and an enjoyable consumer experience. The back-end development will ensure it is stable and full-featured. We are confident the below website product recommendation will meet your needs and impress your customers.

Level II Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Animated image sliders
  • Home page icons for primary services/categories
  • Navigation menu images and integrated contact form
Technical Features
  • Complex responsive design with fully custom layout, colors and look/feel
  • HTML5 & Twitter Bootstrap
  • Schema rich data markup
Conversion Elements
  • Multiple email contact forms
Pricing
  • $4400 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

Level III Custom Website

Content
  • Includes up to 25 pages of professionally-written content
Aesthetics
  • Parallax scroll effects in main image feature areas
  • Conversion buttons and/or contact form in the home page slider
  • Custom subpage header images and styles corresponding to any related subcategory of client content
Technical Features
  • Simple/Basic E-Commerce Functionality with up to 10 products
    • Images, content, & product pricing should be supplied in an organized fashion
  • Pop-up promotions and calls to action
Conversion Elements
  • User-First Conversion Optimization
  • “Thank you” reply to customer contact form submissions with client logo & phone number
  • Styled contact form emails to the client
Pricing
  • $8000 Total
Product Comparison

Content
Level IV
Level III
Level II
Level I

Aesthetics
Level IV
Level III
Level II
Level I

Technical
Level IV
Level III
Level II
Level I

Conversion
Level IV
Level III
Level II
Level I

E-Commerce

With built-in e-commerce, your customers will be able to shop your catalog, place transactions, pay securely, receive automated email receipts, and much more. E-Commerce turns your website into a 24-hour salesperson!

E-Commerce Lite: Up to 10 Products

Overview
  • Our most basic E-Commerce product. Only includes core WooCommerce functions (no advanced filtering). The design of each page template is basic (no custom page templates).
  • Up to 10 products will be imported by our designers.
Pricing
  • $1500 Total

Website Hosting

Range Marketing will host your website on a private server on a monthly basis. This also includes 24/7 security monitoring, security updates, uptime monitoring, and free emergency support in the event of uptime issues. The maintenance component is included with a limited number of hours per month and includes things like changing text, adding new images, or removing content. Anything requiring new features or designs will be quoted separately.

Basic cPanel Hosting

  • $150 Per Month

Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it’s commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it’s rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

Deliverable Deadline
Agreement signed and deposit received Day 1
Range scheduled Web Design Call (kickoff) Week 1
Fully-functioning preview URL delivered Week 6
Website Launch* Week 7

*launch date if no major revisions or requests must be completed on the preview website

Project Budget

The budget is derived directly from the list of deliverable’s included within this proposal “Scope.”


Custom Website
$4400 Total
$8000 Total
Design Consultation
Included
Professional Copywriting
Included

E-Commerce
E-Commerce Lite
$1500 Total
Secure Checkout
Included
Product Import
Included

Website Hosting
Basic cPanel Hosting
$150 Per Month
99.9% Uptime Guarantee
Included
24/7 Security Monitoring
Included
Website Total
$
Payment Options
Down Payment:
$
No Financing Charge $ Total Cost
Due Monthly:
$
5% Financing Charge $ Total Cost
Due Monthly:
$
15% Financing Charge $ Total Cost
Pay in Full:
$

Enrollment

By checking this box, you acknowledge and agree to the terms and conditions, scope of work, and website budget outlined above. Any recurring monthly services can be finalized at a later date.

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