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Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the basis of their ranking system (the “algorithm”). Even though their software has changed thousands of times since the original design, elements of that initial vision are still factors to this day. What made Google so…continued

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Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely focus on making their page more clickable than the competition. Increasing the rate at which people click on your website can actually help preserve rankings. Click-through rate (CTR) is one of the many factors Google…continued

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Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility.

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No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?

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