Google has long been the dominant search engine and venue for accessing information online. Their product now holds over 80% market share (Forbes). Over the years, Google has continuously evolved its algorithm to provide users with more relevant (and personalized) results. Personalization can be defined as their software’s efforts to tailor the list of websites…
With the rise of artificial intelligence, spam bots are getting even more difficult to fend off. You may have already noticed that your contact forms are receiving more submissions than they used to. Letting bots through can bog down both your staff and your server. High quantities of fraudulent usage can be prevented by ensuring…
Any seasoned SEO professional will tell you that changing your domain name will have purely negative SEO consequences. Even if you switch to a new name that includes keywords, moving your website off the location Google has known it to live will absolutely cause a drop in rankings and traffic. The duration of that drop…
Lazy loading is a growing trend in web design. It’s gained popularity since Google started showing a stronger emphasis on website speeds over recent years. Large size files and large quantities of media displayed in a webpage can be the culprits of both slow page loads and sinking search rankings. Thanks to lazy loads, your…
Are you looking to improve your visibility in search results? Have you already done just about everything you can think of to your website’s written content, meta tags, and load speed? An often-neglected component of search engine optimization (SEO) is what happens offsite. Of the thousands of factors Google considers when someone searches for “[what…
It can be confusing, but “WordPress” can actually be used to refer to two very different content management systems. WordPress.com and WordPress.org are both platforms for creating websites, built by the same company, running very similar-looking software… but there are some major differences between the two. One version of WordPress gets flack for being inflexible…
Cannabis Holiday Sales Trends and Strategies Our friends at Surfside put together this comprehensive guide for cannabis dispensaries going into the holiday season. They looked at Black Friday sales trends, holiday consumer trends, sales data for the months leading into the season, and the impact of “getting together” on cannabis sales. Learn how to activate…
For the first time in history — obviously — there will soon be two billion websites on the Internet. That is billion with a “b.” It’s a number so large it almost cannot be comprehended. As of this writing there are 1.99B websites online (via InternetLiveStats). To help illustrate how big of a number that…
Since the very beginning of the search engine optimization (SEO) industry, marketers and business owners have looked for shortcuts and automation tools to expedite the massive undertaking of “get Google to give us that first spot.” There are hundreds of “SEO audit” tools available that claim to instantly size up your site and tell you…
Everyone Loves a Team-Up! We have some exciting news at Range: We are launching a custom integration with our partner, Springbig. In collaboration with their team, we’ve designed a package of native website integrations that our mutual clients will all have access to. End users will be able to enroll in loyalty programs, view point…
As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor client performance. Continually producing better results for our clients requires a live pulse on the sales lift coming from our efforts. From Google Analytics to E-Commerce and in-store point-of-sale, we pull in an abundance of…
This Interview is a must see-for every dispensary owner or cannabis entrepreneur looking to enhance their customers online shopping experience and drastically increase their amount of lifetime customers. Several issues plague the current cannabis industry that can have potentially create catastrophic effects for retaining customers long term. In this exclusive webinar we caught up with…
After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a providing a list of what has changed and the SEO community quickly dives through data to uncover what standards may have changed. While initial buzz around the update was dramatic, we haven’t seen any major…
Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours…
TikTok For Business is making moves to mirror the world-class advertising platform offered by Meta for campaigns across Facebook and Instagram. TikTok’s developers have made massive strides in how the new ad engine allows businesses to promote and target content to TikTok’s growing userbase of one billion people worldwide.
Most people perform searches on a daily basis without ever thinking about how Google monetizes that service. Of all the things Google does, paid search is by far their most lucrative service. It’s a pretty simple concept: Business owners and marketing firms bid for ad positions and when users click on those ads, the business…
Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,…
When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO…
Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season….
As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a moving target to hit with website content. Employees at Google make tiny edits to the algorithm as frequently as multiple times per day, but we typically only see a true “Core Update” every few months….
The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it can be incredible to watch how various technologies improve. The platforms and code languages behind websites receive updates in the same way as smartphone apps and operating systems. As new versions are released, websites enjoy…
Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs.
It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of…
GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS
Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is pleased to announce its new strategic partnership with SpringBig – the cannabis industries “Gold-Standard” for text message marketing and loyalty-based client acquisition, utilizing their strategic technology for the advancement of more than 2,000 dispensaries nationwide.
We will take a close look at your business and your current website. One of our experts will contact you with informed analysis and a plan to grow your business. Request a free analysis:
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