Range’s philosophy is centered around the belief that the success of a website is directly linked to its ability to generate high-quality leads for a business. Therefore, their services go beyond designing top-notch, mobile-responsive websites. They also utilize a range of established search engine marketing methods to drive qualified traffic to their clients’ sites. Their specialization lies in both organic search engine optimization (SEO) and pay-per-click (PPC) advertising strategies, which assist businesses in increasing their online visibility and effectively reaching customers on Google’s search engine results page.
SEO encompasses a wide range of techniques that marketing teams employ to drive organic traffic to websites from search engines like Google. This includes verifying the accuracy of local listing data and optimizing on-site content with industry-specific keywords and phrases. Our specialists use our in-house proprietary SEO software for WordPress to ensure that your site is as attractive to search engines as it is to visitors. Lead generation through SEO can be an economical approach for companies compared to traditional and digital advertising methods.
On the other hand, PPC advertising provides companies with a budget-friendly approach to gain a competitive edge by developing targeted ads that appear at the top of a search engine results page. By leveraging the Google Ads platform, we can focus on users based on demographic details such as location, age, and income, and bid on search terms by anticipating potential customer demands. Therefore, when a user in your area looks for “pizza shops near me,” your ad has the chance to display on Google’s search engine results page, competing with national chains such as Dominoes and Papa John’s. What’s more, unlike display ads, you are only charged for PPC ads when users click through to your site.
Promoting marijuana businesses online can be intimidating, given the distinct regulations governing the industry due to pending federal legalization. It’s critical to leverage every opportunity for growth and success. At Range Marketing, we provide dynamic, efficient, and focused SEO tactics for cannabis dispensaries. Our personalized SEO services highlight your company, forming a favorable initial impression and attracting potential clients.
When individuals seeking medicinal marijuana or recreational cannabis enter “dispensary near me” in their search bar, a dispensary that has been thoroughly optimized will appear at the top of the results. A simple click sends them to your website. What they encounter there is critical. Does your landing page immediately capture their attention, foster trust, and encourage exploration? Does it effectively exhibit your products and services while remaining user-friendly and easy to navigate? Ultimately, does it add value to the development, branding, and prosperity of your dispensary?
Although no two search engine marketing strategies are identical, we firmly believe that the outcome of our endeavors is a testament to our skills. We have successfully aided countless companies in converting new leads into loyal customers on Google by utilizing a blend of organic SEO approaches and PPC ad campaigns.
To validate our claims, we invite you to peruse these case studies from a few of our past clients.
Google Search Personalization in 2023: SERP Discrepancy Between Users Continues to Increase
What is Lazy Loading?: How to Speed Up Your Website with Just-in-Time Files
Boost Your Search Rankings with Off-Site SEO: A Great Website & Onsite SEO Aren't Always Enough
We will take a close look at your business and your current website. One of our experts will contact you with informed analysis and a plan to grow your business. Request a free analysis:
Range Marketing