Amherst Industries

Project Proposal

1.0 Project Overview

Amherst Industries is a holdings company that has many brand affiliates and oversight in different industries alike. Our goal is to be the lead generation partner for Amherst Industries, and all subsidy brands.

Range Marketing would be responsible for combining the content of all subsidiary sites into one master site that would draw organic (and paid) search traffic for all brands affiliated and mentioned throughout the proposal.

This proposal will cover “Phase 1” of the project Website reconstruct, as well “Phase 2” which is our additional SEO services, in order to get the redesign live by mid May; with an aggressive search strategy to start ranking for results

2.0 Project Deliverables

Below outlines deliverables for this project. The below process involved is applied to each individual brand being rebuilt by Range Marketing, as outlined in the budget section.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity of the site.

Development Environment Setup

We develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Design and develop site-wide features of the website, like navigation, footer, and sidebar.
  • Design and develop the homepage.
  • Design and develop the content-focused interior pages (such as About Us, Contact Us, Blog, Services Provided, etc.)
  • Ensure author functionality is designed and developed, allowing users to see pictures of the article author as well as a bio page with summary of posts by that author.
  • Set up usernames/logins.

Content Implementation

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery.
  • Adding content onto each page of the website.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

3.0 Project Budget

The budget is derived directly from the list of deliverables included within this proposal "Scope". The overarching goal is to create a custom Level IV Gold web platform paired with our proprietary on and off-site SEO packages (including PPC) that will be utilized to generate national organic search results. The budget is derived directly from the list of deliverable's included within this proposal "Scope".

The budget below also includes each additional brand development cost as outlined!

Description Cost
Project Discovery $750
Creative Design $1,500
Development Environment Setup $750
Core Development $3,000
Content Implementation $2,250
Website Launch $1,050
Elite Roasters Child Site $6,750
Civil Hemp Brand $4,650
Newvana $2,100
Nissi & Nimbu Water Brand $2,100
"White Label" Syrup Brand $1,500
Subtotal
$26,400
Applied Discount (10% off)
-$2,640
Total Project Budget
$23,760
Monthly Hosting & Maintenance Cost
$150 *For SEO clients, this cost is embedded into the SEO campaigns

Range Marketing will host your website on a private server on a monthly basis. This also includes 24/7 security monitoring, security updates, uptime monitoring, and free emergency support in the event of uptime issues.

Maintenance also includes up to 2 hours of work every month. This includes things like changing text, adding new images, or removing content. Anything requiring new features or designs will be quoted separately.

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope to be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date April 5, 2019
First-Look: Amherst Industries April 30, 2019
First-Look: Elite Roasters May 10, 2019
First-Look: Civil Hemp May 17, 2019
First-Look: Newvana May 24, 2019
First-Look: Nissi & Nimbu May 31, 2019
First-Look: "White Label" Syrup Brand May 31, 2019

5.0 Additional Services

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts.

The options below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns, and have a longer timeline to produce results. Our monthly SEO can range anywhere from $500 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to ramp up. Realistically, an SEO campaign should anticipate a 12-month growth period, but we will work every day, on a month-to-month payment basis, to show that we will continually work to earn your ongoing business.

PPC – Pay Per Click 

It’s recommend that in addition to building a website and utilizing our SEO strategy, that we explore the option of Google Ads (PPC) to help the campaign in the early stages. Google Ads will allow us to target specific areas/regions that are identified as potential areas for high conversions. Unlike with your SEO campaign, Google will allow us to target areas as specific as the zip code!

Google Ads is typically recommended by our team as an add-on to maximize your potential return from your online marketing. We manage PPC spends of anywhere from $1,500 – $50,000+/month.

Amherst Industries Subsidy Brand Recommendation(s):

Elite Roasters | Our Suggestion:

Option 1 “Minimum”

National/International 

SEO Gold + Level 4 Boost $3,500 / month + PPC? (not included in pricing)

  • Search engine optimization for multiple cities nationally
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Social media not included
  • Even more dedicated man hours to push SEO results on a monthly basis
  • 100 backlinks per month
  • Optimization of all other search aggregators

Civil Hemp

SEO Silver + Level 3 Boost $ 1,600 / month

  • Search engine optimization for up to 5 franchise locations
  • SEO will focus on keywords in the overall industry
  • Work is performed by a dedicated SEO Strategist
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 2 hours per month of website maintenance / updates
  • Includes Website Hosting
  • Social media is not included
  • Includes interactive SEO dashboard
  • 50 backlinks per month

Newvana

SEO Gold + Level 3 Boost $ 2,300 / month

  • Search engine optimization for up to 5 franchise locations
  • SEO will focus on keywords in the overall industry
  • Work is performed by a dedicated SEO Strategist
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes Website Hosting
  • Social media included depending on client expectations for post ratios
  • Includes interactive SEO dashboard
  • More dedicated man hours to push SEO results on a monthly basis
  • 75 backlinks per month

Nissu & Nimbu

SEO Gold + Level 3 Boost $ 2,300 / month + PPC recommended (Management fee tbd)

  • Search engine optimization for up to 5 franchise locations
  • SEO will focus on keywords in the overall industry
  • Work is performed by a dedicated SEO Strategist
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes Website Hosting
  • Social media included depending on client expectations for post ratios
  • Includes interactive SEO dashboard
  • More dedicated man hours to push SEO results on a monthly basis
  • 75 backlinks per month

“White Label” Syrup

SEO Gold + Level 3 Boost $ 2,300 / month + PPC recommended (Management fee tbd)

  • Search engine optimization for up to 5 franchise locations
  • SEO will focus on keywords in the overall industry
  • Work is performed by a dedicated SEO Strategist
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes Website Hosting
  • Social media included depending on client expectations for post ratios
  • Includes interactive SEO dashboard
  • More dedicated man hours to push SEO results on a monthly basis
  • 75 backlinks per month