Big Dream Cannabis Co.

Project Proposal

1.0 Project Overview

Our goal through this proposal will be to work together with Big Dream Cannabis to develop the front and back-end of their website to ensure SEO opportunities are maximized on an ongoing basis, as well as create a consumer experience that entices brand recognition and loyalty, as well as the implementation of Big Dream Cannabis’ products into local dispensaries throughout Oklahoma. The recommendations in this proposal are designed in the best interest of Big Dream Cannabis’s long-term website / internet presence, visibility and SEO potential on a Regional scale throughout Oklahoma. The additional SEO functionality that will be used for Big Dream Cannabis’s website will allow for scalability and organic growth as well as to work toward dominating the online presence for their industry and products.

It is our intention, through the website’s custom development, SEO and conversion and full interactive e-commerce platform, to help grow Big Dream Cannabis far beyond their current capacity. It is our primary objective to grow Big Dream Cannabis’s ranking, authority and online presence, so that every prospective consumer as well as distributor / dispensary can find them, all from searching on Google.

Big Dream Cannabis currently has a template e-Commerce website in place but with a back-end platform which isn’t optimized to drive any organic search traffic. Their website needs a front end development that is extremely visually appealing for a unique consumer experience that helps build brand trust and loyalty. They also need significant back-end development that’s both extremely functional and with an SEO and conversion focused mindset. They don’t currently have any SEO or PPC functions driving traffic at this time.

Range Marketing would be responsible for building their website with a fully customized, optimized and SEO ready e-commerce platform with far more intuitive back-end compatibility to increase organic search results and outrank competitors throughout Oklahoma. Range Marketing will also be responsible for instituting a strong back linking strategy with the overarching goal of increasing Domain Authority (current DA is 1 out of 100 and are not currently ranking for any keywords on Google). We may also be tasked with implementing smart, cost effective PPC/AdWords campaigns to help generate more immediate revenue.

This proposal will cover two phases: “Phase 1”, which is the website rebuild portion of the project and “Phase 2” is the implementation of our additional SEO services, in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.

1.1 Value Proposition

As seen below, The coding on the back end of the website has to be significantly redeveloped and optimized to be functional from an seo mindset to adhere to Googles algorithms. The title tag alone tells google very little about your brand, and there are no h1 or h2 tags in existence, which is a huge red flag to Google. Also it is built on a shopify template, so nothing is custom or unique to you, and it is written in a coding language that does not adhere to Google (As we discussed, this would be like trying to read a book written in Arabic, with no chapters, and no punctuation.)

As seen below, Big Dream Cannabis currently has the lowest Domain Authority ranking possible and is not ranking or populating for any keywords or search terms on Google.

2.0 Project Deliverables

Below outlines deliverables for this project.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.

Development Environment Setup

Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Design and develop site-wide features of the website, like navigation, footer, and sidebar.
  • Design and develop the homepage.
  • Design and develop the content-focused interior pages (such as About Us, Contact Us, Blog, Services Provided, etc.)
  • Ensure author functionality is designed and developed, allowing users to see pictures of the article author as well as a bio page with summary of posts by that author.
  • Set up usernames/logins.

Content Implementation

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery.
  • Adding content onto each page of the website.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

3.0 Project Budget

The budget is derived directly from the list of deliverables included within this proposal ("Scope"). Any changes to the Scope of work will require a new quote.

Description Cost
Wholesale Level III Website Project Cost $7,200
Custom Coded Google Store Locator (unique functionality showing dispensaries who sell your products searchable by local zip code) $180
12 - Month Financing Fee $0
Total Project Budget
$7,380
Monthly Hosting & Maintenance Cost
$30

Range Marketing will host your website on a private server on a monthly basis. This also includes 24/7 security monitoring, security updates, uptime monitoring, and free emergency support in the event of uptime issues.

Maintenance also includes up to 2 hours of work every month. This includes things like changing text, adding new images, or removing content. Anything requiring new features or designs will be quoted separately.

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date April 6, 2020
First-Look At Completed Website May 4, 2020
Website Launch + SEO Kickoff May 11, 2020

6.0 Payment Schedule

This Payment Schedule is based off of our budget discussion and allows for the website development costs to be financed and broken up over a 12 – month pay period, baked into the subsequent monthly lead generation SEO and PPC services investments. The Payment Terms, based on the quoted work outlined in this proposal, are as follows:

 

Initial Up Front Down Installment: $615

– 1/12 Website Development = $615

 

Month Two Installment (Website Live Preview): $645

– 2/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Three Installment: $645

– 3/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Four Installment: $645

– 4/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Five Installment: $645

– 5/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Six Installment: $645

– 6/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Seven Installment: $645

– 7/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Eight Installment: $645

– 8/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Nine Installment: $645

– 9/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Ten Installment: $645

– 10/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Eleven Installment: $645

– 11/12 Website Development = $615

– Hosting & Maintenance = $30

 

Month Twelve Installment: $645

– 12/12 Website Development = $615

– Hosting & Maintenance = $30