Bouvier Law

Project Proposal

1.0 Project Overview

Range Marketing will be responsible for building a brand new fully-customized and secure, SEO ready website. The purpose of this site is to build organic ranking results with the overarching goal of dominating lead generation over competitors from a local standpoint.

This proposal will cover two phases: “Phase 1” is the website rebuild portion of the project and “Phase 2” is the implementation of our additional SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.

2.0 Project Deliverables

Below outlines deliverables for this project.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.

Development Environment Setup

Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Design and develop site-wide features of the website, like navigation, footer, and sidebar.
  • Design and develop the homepage.
  • Design and develop the content-focused interior pages (such as About Us, Contact Us, Blog, Services Provided, etc.)
  • Ensure author functionality is designed and developed, allowing users to see pictures of the article author as well as a bio page with summary of posts by that author.
  • Set up usernames/logins.

Content Implementation

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery.
  • Adding content onto each page of the website.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

3.0 Project Budget

The budget is derived directly from the list of deliverable's included within this proposal "Scope". The overarching goal is to create a website paired with our proprietary on and off-site SEO packages that will be utilized to generate regional, organic search results. The budget is derived directly from the list of deliverable's included within this proposal "Scope".

Description Cost
Level III Website $8,000
Total Project Budget
$8,000

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date February 3, 2020
First-Look At Completed Website March 16, 2020
Website Launch + SEO Kickoff March 23, 2020

5.0 Additional Services

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts.

The options below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns, and have a longer timeline to produce results. Our monthly SEO can range anywhere from $580 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort.

Per your request, Here are ALL SEO service levels, the related costs, and further definitions as to what is provided within those services.
* Keep in mind that we always pair both SEO products with Boost products as the inherent need for both is defined below:

On-site Search Engine Optimization


SEO Diamond

$2,320 / Month

  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes 24/hour dashboard access reporting
  • Social media included depending on client expectations for post ratios
  • Includes setup of three social profiles + 5 total posts per month

SEO Platinum

$1,740 / Month

  • Custom Strategy from the SEO team for multiple industries and markets (or national)
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes 24/hour dashboard access reporting
  • Social media included depending on client expectations for post ratios
  • Includes setup of three social profiles + 5 total posts per month

SEO Gold

$1,160 / Month

  • Custom Strategy from the SEO team for cities and towns with a population of up to 1,000,000
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes 24/hour dashboard access reporting
  • Social media included depending on client expectations for post ratios
  • Includes setup of three social profiles + 5 total posts per month

SEO Silver

$580 / Month

  • Search engine optimization for a maximum of 3 cities totaling population of 300,000
  • SEO will focus on keywords in 2 overall industries ex: (HVAC + Plumbing OR Criminal Defense + Injury Attorney)
  • Work is performed by a dedicated SEO Strategist
  • Social media is not included
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 2 hours per month of website maintenance / updates
  • Includes weekly interactive reporting

Range Marketing has, over the years, developed superior technology in the form of a 10,000+ line algorithm that exists on all of our clients sites that we custom build. This technology helps our SEO analysts and monitor Google’s algorithm changes so that we can make real time adjustments on-site of campaigns. This is the sole reason we have hundreds of clients outranking competition in the top position of SERPS (search engine results pages) for hundreds of keywords. This technology is only accessible by Range Marketing staff and is not available for any competitors usages.

  • The purpose of this technology is to provide to our staff advanced data metrics on what Google’s algorithm is tracking on a daily basis. This aids significantly in the performance of the on-site SEO product. The more aggressive we are with the different levels of the on-site SEO product, the more time and application to content your assigned analyst and developer will need to work hand-in-hand with to maintain. Clients often choose to be more aggressive with the on-site campaigns to capture a larger, regional or national client basis- rather than just dominating results in a 15-mile radius of where their services are performed, for example, on the lower end of these products. Our team adequately recommended products for Bouvier Law below that we feel will move the needle given the time required to accomplish these goals.
  • Over many years of being hyper niche in the SEO space, we’ve proven that our clients benefit significantly when our analysts are spending more time on R&D, and less time doing mundane human tasks like changing an <h1/> tag on your site for optimization, a practice that many other competitors perform as their sole weaponry for attacking the internet for more dominant client presence.

Off-site Search Engine Optimization (Boost)


Boost V

$2,000 (new)

  • 125 backlinks per month

Boost IV

$1,675

  • 100 backlinks per month

Boost III

$1,325

  • 75 backlinks per month

Boost II

$950

  • 50 backlinks per month

Boost I

$500

  • 25 backlinks per month

What does Back-linking mean? How does Range Perform this tedious task?

Unique, Handwritten Content
The same content is never used more than once. Each segment of content that is used to backlink is unique and written by an English speaking American. The content is related to your industry and is posted on a website that would make sense for your industry. The content reads organic and could pretty easily pass algorithmic and manual reviews from Google. **This is the biggest factor that is typically ignored by PBNs that get website penalized by Google.

Link Volume
The infrastructure we utilize is developed so that we’re not publishing very much content on a single website. This also allows us to rotate the sites that content/links are coming from. **This is the second most important factor that we’ve identified in sites being penalized.

Anchor Text
We rotate anchor text (sometimes using images). This keeps a backlink profile balanced and organic.

Human Capital + Labor Allocation
The human capital that is invested in our link building strategies is quite significant. Again, all content is handwritten. The content is posted and linked manually, by an English speaking American. Most of these individuals are college-educated. The individuals working on this understand the importance of their position and they are educated on the pitfalls of building backlink strategies.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to peak. Realistically, an SEO campaign should anticipate a 12-month test trial, but we will work every day, on a month-to-month payment basis, to show that we will provide the work to earn your ongoing business.

PPC – Pay Per Click 

It’s recommended that in addition to building a website and utilizing our SEO strategy, we explore the option of Google Ads (PPC) to help the campaign in the early stages. Google Ads will allow us to target specific areas/regions that are identified as potential areas for high conversions. Unlike with your SEO campaign, Google will allow us to target areas as specific as the zip code!

Google Ads is typically recommended by our team as an add-on to maximize your potential return from your online marketing. We manage PPC spends of anywhere from $1,500 – $50,000+/month. We would like to gather some more information as to who and where we should be specifically targeting for this portion of your internet marketing campaign.


The following are the original SEO+ Boost package recommendations for Bouvier:

Option 1: Least Aggressive

SEO Gold + Level 3 Boost  $2,485 / Month

  • Custom Strategy from the SEO team
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yelp, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • 75 backlinks per month

Option 2: More Aggressive

SEO Gold + Level 4 Boost $2,835 / Month

  • Custom Strategy from the SEO team
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yelp, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • 100 backlinks per month

Option 3: Most Aggressive

SEO Gold + Level 5 Boost $3,160 / Month (Recommended)

  • Custom Strategy from the SEO team
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yelp, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • 125 backlinks per month