Cannabis Staffing Group

Project Proposal

1.0 Project Overview

Cannabis Staffing Group provides highly qualified talent to cannabis related institutions throughout the United States. The Cannabis Staffing Group team is looking to build a sleek new optimized website, designed to draw more organic search traffic to their website with the overarching goal of greater digital brand presence and organic lead generation. Using our new budget friendly small business bundle platform, Cannabis Staffing Group is looking for a premier digital partner that can work with them to drive organic traffic, sync/connect all their social media platforms to their website, and optimize their overall mobile experience.

There is a functioning template platform in place currently that isn’t effectively optimized to drive organic search traffic for desired search terms. From a design perspective, they’re looking for a more customized design that better highlights their brand integrity and portfolio that their current website simply doesn’t capture. Range Marketing would be responsible for rebuilding their current website and replacing it with a fully customized, SEO ready platform with more intuitive back-end compatibility to increase organic search results and outrank competitors locally and overtime once they have the marketing budget, nationally. Range Marketing will also be responsible for instituting a strong back-linking strategy with the overarching goal of increasing Domain Authority. We may also be tasked with implementing strategic, cost effective PPC/AdWords campaigns to help generate more immediate revenue.

This proposal will cover two phases: “Phase 1”, which is the website rebuild portion of the project and “Phase 2” is the implementation of our additional SEO services and Digital Marketing.

1.1 Value Proposition

As seen in the screenshot below, Cannabis Staffing Group currently has a basic template website with a back-end which is coded in a way that not only hurts their ranking and traffic, but confuses Google as to who they are, what they do, and where they do it. The equivalent to this when Google is trying to index the website, is if a human were to try and read a book with no punctuation or spaces.

2.0 Project Deliverables

Below outlines deliverables for this project.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.

Development Environment Setup

Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Design and develop site-wide features of the website, like navigation, footer, and sidebar.
  • Design and develop the homepage.
  • Design and develop the content-focused interior pages (such as About Us, Contact Us, Blog, Services Provided, etc.)
  • Ensure author functionality is designed and developed, allowing users to see pictures of the article author as well as a bio page with summary of posts by that author.
  • Set up usernames/logins.

Content Implementation

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery.
  • Adding content onto each page of the website.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

3.0 Project Budget

The budget is derived directly from the list of deliverables included within this proposal ("Scope"). Any changes to the Scope of work will require a new quote.

Description Cost
Small Business Bundle Website $1,500
Total Project Budget
$1,500

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date February 17, 2020
First-Look At Completed Website March 23, 2020
Website Launch + SEO Kickoff April 1, 2020

5.0 Search Engine Optimization (SEO)

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts. Range Marketing has designed both on-site and off-site (Boost product) to sufficiently preform Search tactics, that actually drives results.

The examples below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns, and have a longer timeline to produce results. Our monthly SEO can range anywhere from $500 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort as well as how soon you want to start ranking and seeing significant results and leads.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to peak. Subsequently, we would like to take a look at any Google Analytics Data, or PPC data that is currently available (if at all) to appropriately resize budgeting for Ad spend so that we can reduce costs, and increase lead value organically. Realistically we recommend that an SEO campaign should anticipate a 12-month test trial. However, Range Marketing will work every day, on a month-to-month payment basis, to show that we can and will provide the work to deserve your ongoing business.

Our Suggestion(s):

Small Business Bundle = $650 / month 

  • Custom Strategy from the SEO team for single industry and small market (GMB / Local foundation)
  • Work is performed by a dedicated SEO Strategist
  • Social media is not included
  • Includes setup of Google, Yelp, and Bing Local Listings
  • Includes 1 hour per month of website maintenance/updates
  • Includes weekly interactive reporting
  • 5 backlinks per month

6.0 Payment Schedule

This Payment Schedule is based off of our budget discussion and allows for the website development costs to be financed and broken up over a 2 – month pay period, baked into the subsequent monthly SEO services investments. The Payment Terms, if calculated at the lowest and most conservative monthly packages outlined in this proposal, are as follows:

 

Initial Up Front Down Installment: $750

– 1/2 Website Development = $750

 

Month Two Installment (Website Live Preview): $1,400

– 2/2 Website Development = $750

– Monthly SEO Services Installment = $650

 

Month Three Installment: $650

– Monthly SEO Services Installment = $650

 

Month Four Installment: $650

– Monthly SEO Services Installment = $650

 

Month Five Installment: $650

– Monthly SEO Services Installment = $650

 

Month Six Installment: $650

– Monthly SEO Services Installment = $650

 

Month Seven Installment: $650

– Monthly SEO Services Installment = $650

 

Month Eight Installment: $650

– Monthly SEO Services Installment = $650

 

Month Nine Installment: $650

– Monthly SEO Services Installment = $650

 

Month Ten Installment: $650

– Monthly SEO Services Installment = $650

 

Month Eleven Installment: $650

– Monthly SEO Services Installment = $650

 

Month Twelve Installment: $650

– Monthly SEO Services Installment = $650