Cannabiz Supply

Project Proposal

1.0 Project Overview

Cannabiz Supply is an established, high-end recreational and medical cannabis packaging and supply brand. In an effort to expand their digital presence, Cannabiz Supply hopes to utilize both SEO and paid ads/Google AdWords to push their supplies to distributors and retail consumers across the country.

Cannabiz Supply does currently have a WordPress platform in place and is being optimized with a Yoast plugin. Range Marketing would like to redevelop the back-end coding of their current site, with the addition of our proprietary on-site SEO product built-in for more intuitive back-end compatibility with the overarching goal of generating more organic search traffic and outrank competitors nationally for more product-related keywords. Range Marketing will also be responsible for instituting a much stronger back-linking strategy to increase overall Domain Authority (current DA 13).

This proposal will cover two phases: “Phase 1” is redevelopment portion of the project and “Phase 2” is the implementation of our additional SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.

2.0 Project Deliverables

Below outlines deliverables for this project.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Development Environment Setup

Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Content + Product Import

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery, and optimizing these assets for website speed & performance.
  • Adding content onto each page of the website.
  • Importing products into the store.

Template Redevelopment

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Redevelop the current template/design structure of the website in our custom theme. This both improves performance/speed of the website, and enables compatibility with our SEO software.
  • Set up usernames/logins.

Design Tuning

Through the process of redeveloping the theme/design of the website, our team will make minor adjustments that they feel helps enhance the User Experience & Performance of the site.

These are typically minor edits that will not change the overall look and feel of the site, but provide small boosts where applicable.

These changes can always be rolled back.

Proprietary Software Installation

This is a two-step process.

The first step involves our web developers installing the required SEO technology onto every page of the website, and configuring the back-end that allows the SEO strategist to modify the plugin.

The second step is having our SEO team set up all of the base configurations of the technology to be in-line with the SEO strategy of the site, so that the strategy is executed right at the time of site launch.

Deployment

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

3.0 Project Budget

The budget is derived directly from the list of deliverable's included within this proposal "Scope". The overarching goal is to create a Level III Gold web platform paired with our proprietary on site SEO and off-site SEO Boost packages that will be utilized to generate regional and national organic search results. The budget is derived directly from the list of deliverable's included within this proposal "Scope".

Description Cost
Server Environment Setup $250
Content + Product Import $300
Template Redevelopment $3,250
Design Tuning $750
Proprietary Software Installation $2,500
Deployment $450
Total Project Budget
$7,500

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds outlined in this proposal.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Back-end Development Call June 28, 2019
Website Preview Released July 12, 2019
Website + SEO Live Date July 16, 2019

5.0 Search Engine Optimization (SEO)

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts. Range Marketing has designed both on-site and off-site (Boost product) to sufficiently preform Search tactics, that actually drives results.

The examples below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns, and have a longer timeline to produce results. Our monthly SEO can range anywhere from $500 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to peak. Subsequently, we would like to take a look at any Google Analytics Data, or PPC data that is currently available (if at all) to appropriately resize budgeting for Ad spend so that we can reduce costs, and increase lead value organically. Realistically we recommend that an SEO campaign should anticipate a 12-month test trial. However, Range Marketing will work every day, on a month-to-month payment basis, to show that we can and will provide the work to deserve your ongoing business.

 

PPC – Pay Per Click 

It’s recommend that in addition to building a website and utilizing our SEO strategy, that we explore the option of Google Ads (PPC) to help the campaign in the early stages. Google Ads will allow us to target specific areas/regions that are identified as potential areas for high conversions. Unlike with your SEO campaign, Google will allow us to target areas as specific as the zip code!

Google Ads is typically recommended by our team as an add-on to maximize your potential return from your online marketing. We manage PPC spends of anywhere from $1,500 – $50,000+/month.

We would like to gather some more information as to who and where we should be specifically targeting for this portion of your internet marketing campaign. If we wanted to select a city or two target, we would likely recommend starting with a monthly spend budget of approximately $5,000 (includes management fee).

Management Fee: 20% (up to $5,000 in spend), 15% ($5,001 – $10,000 in spend) with a monthly minimum of $1,500 in total monthly PPC spend.

SEO/PPC Monthly Spend Packages:

Option 1: Aggressive

SEO Gold + Level 3 Boost $2,485 / Month

  • Custom Strategy from the SEO team
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yelp, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Optimization of individual products
  • 75 backlinks per month

Option 3: Most Aggressive (Recommended)

SEO Gold + Level 5 Boost $3,160 / Month

  • Custom Strategy from the SEO team
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (Hosting required)
  • Includes setup of Google, Yelp, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Optimization of individual products
  • 125 backlinks per month

*Important Note*

We do have products that go above and beyond the offering that you see here, but these are the recommended price ranges for Cannabiz Supply. These are also not the only options available for monthly SEO + Boost, so if you need to try to work with a different price range, please let us know. These are, however, the recommended price ranges for this campaign.