Cannabiz Supply
Project Proposal
1.0 Project Overview
Cannabiz Supply is an established, high-end recreational and medical cannabis packaging and supply brand. In an effort to expand their digital presence, Cannabiz Supply hopes to utilize both SEO and paid ads/Google AdWords to push their supplies to distributors and retail consumers across the country.
Cannabiz Supply does currently have a WordPress platform in place and is being optimized with a Yoast plugin. Range Marketing would like to redevelop the back-end coding of their current site, with the addition of our proprietary on-site SEO product built-in for more intuitive back-end compatibility with the overarching goal of generating more organic search traffic and outrank competitors nationally for more product-related keywords. Range Marketing will also be responsible for instituting a much stronger back-linking strategy to increase overall Domain Authority (current DA 13).
This proposal will cover two phases: “Phase 1” is redevelopment portion of the project and “Phase 2” is the implementation of our additional SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.
2.0 Project Deliverables
Below outlines deliverables for this project.
Project Discovery
Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.
Steps in this process include:
- Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
- Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
- Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
- Establish a Project Schedule with concrete deadlines for multiple phases of the project.
Development Environment Setup
Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:
- Acts as an additional backup layer in the event of something happening to the live site.
- Remains a preview for future changes to your site. If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production. This ensures that your live website will never “break” due to meddling around with the code when building something new.
Content + Product Import
Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:
- Working with the client to obtain all necessary content for each page of the website.
- Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery, and optimizing these assets for website speed & performance.
- Adding content onto each page of the website.
- Importing products into the store.
Template Redevelopment
Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:
- Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
- Install and set up a suite of plugins and performance-enhancers for the website.
- Redevelop the current template/design structure of the website in our custom theme. This both improves performance/speed of the website, and enables compatibility with our SEO software.
- Set up usernames/logins.
Design Tuning
Through the process of redeveloping the theme/design of the website, our team will make minor adjustments that they feel helps enhance the User Experience & Performance of the site.
These are typically minor edits that will not change the overall look and feel of the site, but provide small boosts where applicable.
These changes can always be rolled back.
Proprietary Software Installation
This is a two-step process.
The first step involves our web developers installing the required SEO technology onto every page of the website, and configuring the back-end that allows the SEO strategist to modify the plugin.
The second step is having our SEO team set up all of the base configurations of the technology to be in-line with the SEO strategy of the site, so that the strategy is executed right at the time of site launch.
Deployment
When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:
- Taking a final backup of the development website.
- Setting up the production environment server (similar to setting up the development environment).
- Transferring files from development to production.
- Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
- Handling the technical process of pointing the domain name to our servers.
- Running post-launch steps to performance plugins.
- Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
- Testing all features of the live website, and testing contact form delivery.
3.0 Project Budget
The budget is derived directly from the list of deliverable's included within this proposal "Scope". The overarching goal is to create a Level III Gold web platform paired with our proprietary on site SEO and off-site SEO Boost packages that will be utilized to generate regional and national organic search results. The budget is derived directly from the list of deliverable's included within this proposal "Scope".
Description | Cost |
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Server Environment Setup |
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