1.0 Project Overview
In this proposal, we breakdown the role of Range Marketing in the paid digital ad campaign for Fluence – an LED lighting systems manufacturer looking to sell B2B through Google Adword placement. The following further breaks down the full scope of work and corresponding costs. The terms of our agreement include a three month trial period where Range Marketing provides Pay-Per-Click management for Fluence. Range will charge (as further detailed in the sections to follow) a flat 25% management fee monthly at the beginning of each 30-day campaign. Following our three month trail, Range will work on a month-to-month retainer (25% of PPC budget).
2.0 Project Deliverables
PPC | Pay-Per-Click Management
Range Marketing will provide a custom PPC ad strategy using a manual keyword bidding structure designed to outrace your direct competition that are using lazy auto-bidding strategies. Each month, you’ll be invoiced the 25% management fee from Range Marketing and the agreed upon ad-spend budget will be charged to a credit card provided by the client. An account will be set up through Google containing the customers credit card information and will only be charged when approved by The Davis Group or from the customer direct.
PPC Management Features:
PPC Monthly Spend Package: Initial 3 month trial
(Strategic Starting Point)
PPC/Paid Ad Spend $12,000 / Month
We suggest combining both US and Canadian ad spend into one campaign/budget to allow our data to dictate where the spend should be based on conversions. However, if you’re looking for landing pages and campaigns to convey different prices/products depending on the market – we are able to run them separately. We would however, suggest prioritizing spend in the US based on market share and lead potential.
Management Fee: 25%
3.0 Project Budget
The budget is derived directly from the list of deliverables included within this proposal ("Scope"). Per discussions with The Davis Group, Range is under the impression we will not be tasked with landing page development but below we have outlined the costs around a custom landing page development should there be a need for it in the near future.
|Cannabis PPC Landing Page||$1,000|
4.0 Project Schedule
The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Landing Page development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.
We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.
|Project Kickoff Date||December 2, 2019|