Inspired Living
Project Proposal
1.0 Project Overview
Inspired Living is a senior and assisted living healthcare group with 14 locations throughout the state of Florida. They’re looking for a new, modern website design that better represents their brand vision and helps funnel organic web traffic into conversions and will need a reliable lead generation and web presence partner to increase overall Domain Authority.
They have a web platform in place but isn’t optimized to drive much organic search traffic and needs a modernized face-lift. Range Marketing would be responsible for rebuilding their current website and replacing it with a fully customized, SEO ready platform with more intuitive back-end compatibility to increase organic search results and outrank competitors regionally and sub-regionally. Range Marketing will also be responsible for instituting a strong backlinking strategy with the overarching goal of increasing Domain Authority (current DA 26). We may also be tasked with implementing smart, cost effective PPC/AdWords campaigns to help generate more immediate revenue.
This proposal will cover two phases: “Phase 1” is the website rebuild portion of the project and “Phase 2” is the implementation of our additional SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.
2.0 Project Deliverables
Below outlines deliverables for this project.
Creative Design
A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.
While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.
Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.
From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.
Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.
Development Environment Setup
We develop the backend of your site in a closed environment on a completely different server from where your live website will be. This setup is complex and takes some time, but is critical for the future safety and performance of your website. Once your website goes live on the internet, we continue hosting your development environment. This serves a couple functions:
- Acts as an additional backup layer in the event of something happening to the live site.
- Remains a preview for future changes to your site. If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production. This ensures that your live website will never “break” due to meddling around with the code when building something new.
Core Development
Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:
- Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
- Install and set up a suite of plugins and performance-enhancers for the website.
- Set up usernames/logins.
Location Page Subtemplates
Similar to the current site, we will break down each location into it’s own “microsite”, with all of the content currently on the site.
From a “front end” perspective, these microsites will allow us to heavily SEO-optimize campaigns for each location. We’ll focus on the User Experience on these pages and look to improve on driving conversions.
From a “back end” perspective, it will be easy to add and/or update location information in WordPress. It will also be easy to create new locations as they come about.
Events Calendar
We will likely use the same Events Calendar plugin to ease the transition and cause no disruptive on current internal processes for adding events. We will import the current schedule of events, and look to slightly improve on the design of the calendar as it relates to the overall theme.
Blog/News Feed
We’ll import all of the current blog and news articles and feed them into a similar template within our theme.
Website Launch (Deployment)
When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:
- Taking a final backup of the development website.
- Setting up the production environment server (similar to setting up the development environment).
- Transferring files from development to production.
- Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
- Handling the technical process of pointing the domain name to our servers.
- Running post-launch steps to performance plugins.
- Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
- Testing all features of the live website, and testing contact form delivery.
SEO Jumpstart
It’s extremely important that your website is SEO-friendly to Google. Not only should your site avoid being penalized for certain factors, it should be designed to excel in the areas Google is looking for when deciding how to rank your website. This has a major impact on the traffic you receive, and will impact your businesses’ bottom line. Range implements the following features to make sure your site looks great to Google from Day 1:
- Optimize the title and meta tags for all prominent pages of the website.
- 301 redirect any dead links to the appropriate pages.
- Submit your new content to Google for indexing.
Once these items are taken care of and the website is being managed by us, we recommend continuing with ongoing, monthly SEO to ensure maximum search engine visibility.
3.0 Project Budget
The budget is derived directly from the list of deliverables included within this proposal ("Scope"). Any changes to the Scope of work will require a new quote.
Description | Cost |
---|---|
Development Environment Setup |
|