Inspired Living

Project Proposal

1.0 Project Overview


Inspired Living is a senior and assisted living healthcare group with 14 locations throughout the state of Florida. They’re looking for a new, modern website design that better represents their brand vision and helps funnel organic web traffic into conversions and will need a reliable lead generation and web presence partner to increase overall Domain Authority.

They have a web platform in place but isn’t optimized to drive much organic search traffic and needs a modernized face-lift. Range Marketing would be responsible for rebuilding their current website and replacing it with a fully customized, SEO ready platform with more intuitive back-end compatibility to increase organic search results and outrank competitors regionally and sub-regionally. Range Marketing will also be responsible for instituting a strong backlinking strategy with the overarching goal of increasing Domain Authority (current DA 26). We may also be tasked with implementing smart, cost effective PPC/AdWords campaigns to help generate more immediate revenue.

This proposal will cover two phases: “Phase 1” is the website rebuild portion of the project and “Phase 2” is the implementation of our additional SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.

2.0 Project Deliverables

Below outlines deliverables for this project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.

Development Environment Setup

We develop the backend of your site in a closed environment on a completely different server from where your live website will be. This setup is complex and takes some time, but is critical for the future safety and performance of your website. Once your website goes live on the internet, we continue hosting your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Set up usernames/logins.

Location Page Subtemplates

Similar to the current site, we will break down each location into it’s own “microsite”, with all of the content currently on the site.

From a “front end” perspective, these microsites will allow us to heavily SEO-optimize campaigns for each location. We’ll focus on the User Experience on these pages and look to improve on driving conversions.

From a “back end” perspective, it will be easy to add and/or update location information in WordPress. It will also be easy to create new locations as they come about.

Events Calendar

We will likely use the same Events Calendar plugin to ease the transition and cause no disruptive on current internal processes for adding events. We will import the current schedule of events, and look to slightly improve on the design of the calendar as it relates to the overall theme.

Blog/News Feed

We’ll import all of the current blog and news articles and feed them into a similar template within our theme.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website ( vs.
  • Testing all features of the live website, and testing contact form delivery.

SEO Jumpstart

It’s extremely important that your website is SEO-friendly to Google. Not only should your site avoid being penalized for certain factors, it should be designed to excel in the areas Google is looking for when deciding how to rank your website. This has a major impact on the traffic you receive, and will impact your businesses’ bottom line. Range implements the following features to make sure your site looks great to Google from Day 1:

  • Optimize the title and meta tags for all prominent pages of the website.
  • 301 redirect any dead links to the appropriate pages.
  • Submit your new content to Google for indexing.

Once these items are taken care of and the website is being managed by us, we recommend continuing with ongoing, monthly SEO to ensure maximum search engine visibility.

3.0 Project Budget

The budget is derived directly from the list of deliverables included within this proposal ("Scope"). Any changes to the Scope of work will require a new quote.

Description Cost
Development Environment Setup $1,500
Core Development $4,500
Content Implementation $2,250
Website Launch $750
SEO Jumpstart $750
Total Project Budget

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date June 3, 2019
First-Look At Completed Website July 1, 2019
Website Launch + SEO Kickoff July 3, 2019

5.0 Additional Services

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts.

The options below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns and have a longer timeline to produce results. Our monthly SEO can range anywhere from $500 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to peak. Subsequently, we would like to take a look at any Google Analytics Data, or PPC data that is currently available (if at all) to appropriately resize budgeting for Ad spend so that we can reduce costs, and increase lead value organically.

Minimum Required Strategy:

SEO Gold – $460 / month for each of the 15 current locations + 2 Levels of Boost for website

  • SEO will focus on keywords in the overall industry
  • Work is performed by a dedicated SEO Strategist
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes Website Hosting
  • Social media included depending on client expectations for post ratios
  • Includes interactive SEO dashboard
  • More dedicated man hours to push SEO results on a monthly basis
  • 50 backlinks per month

Recommended Strategy:

SEO Gold + Level 1 Boost – $785 / month for each of the 15 current locations

  • SEO will focus on keywords in the overall industry
  • Work is performed by a dedicated SEO Strategist
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes Website Hosting
  • Social media included depending on client expectations for post ratios
  • Includes interactive SEO dashboard
  • More dedicated man hours to push SEO results on a monthly basis
  • 25 backlinks per month per location (25 links x 15 locations = 375 links)