Linked Equipment

Project Proposal

1.0 Project Overview

Linked Equipment is a company that provides turnkey modular facilities for cannabis cultivation and laboratories as well as other industries across the U.S.. They’re looking to target quality leads from around the country to both educate them on their products and how it works and drive them to learn more about their product and subsequent services resulting in growth in new business.

There is currently a basic, functional platform in place (www.linkedequipment.com) but it isn’t optimized to drive any specific search results or authority online within their industry. Range Marketing would be responsible for rebuilding their current website, replacing it with a fully customized, SEO ready platform with more intuitive back-end compatibility to increase organic search results and outrank competitors on a national stage. Range Marketing will also be responsible for instituting a strong backlinking strategy with the overarching goal of increasing their Domain Authority (current DA 16). Our platform won’t be a traditional e-commerce platform that allows potential customer to buy on demand, rather the core function will be to funnel potential customers to an online form that allows them to get more information and ultimately gets them in contact with a qualified sales representative.

This proposal will cover two phases: “Phase 1” is the website rebuild portion of the project and “Phase 2” is the implementation of our Core Monthly SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.

1.1 Value Proposition

*Please reference the attached PDF to see a comprehensive Value Proposition for Linked Equipment *

2.0 Project Deliverables

Below outlines deliverables for this project.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.

Development Environment Setup

Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Design and develop site-wide features of the website, like navigation, footer, and sidebar.
  • Design and develop the homepage.
  • Design and develop the content-focused interior pages (such as About Us, Contact Us, Blog, Services Provided, etc.)
  • Ensure author functionality is designed and developed, allowing users to see pictures of the article author as well as a bio page with summary of posts by that author.
  • Set up usernames/logins.

Content Implementation

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery.
  • Adding content onto each page of the website.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

SEO Framing

It’s extremely important that your website is SEO-friendly to Google. Not only should your site avoid being penalized for certain factors, but it should also be designed to excel in the areas Google is looking for when deciding how to rank your website. This has a major impact on the traffic you receive and will impact your businesses’ bottom line.

After the initial SEO construct, we highly recommend considering our ongoing SEO expertise and packages outlined on our ‘Additional Services’ part of the proposal. Range Marketing implements the following features to make sure your site looks great to Google from Day 1:

  • Optimize the title and meta tags for all prominent pages of the website.
  • 301 redirect any links from the old site to their corresponding page on the new site.
  • Create sitemap.xml file for Google.
  • Submit your new site to Google for indexing.

3.0 Project Budget

The budget is derived directly from the list of deliverable's included within this proposal "Scope". The overarching goal is to create a Level II Silver website paired with our proprietary on and off-site SEO packages that will be utilized to generate national organic search results. The budget is derived directly from the list of deliverable's included within this proposal "Scope".

Description Cost
Level 3 Website Development and Optimization with full national-level proprietary A.I. SEO algorithmic technology integration. $8,000
Total Project Budget
$8,000

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope to be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date May 18, 2020
First-Look At Completed Website June 29, 2020
Website Launch July 6, 2020

5.0 Search Engine Optimization (SEO)

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts. Range Marketing has designed both on-site and off-site (Boost product) to sufficiently preform Search tactics, that actually drives results.

The examples below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns, and have a longer timeline to produce results. Our monthly SEO can range anywhere from $1,500 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to peak. Subsequently, we would like to take a look at any Google Analytics Data, or PPC data that is currently available (if at all) to appropriately resize budgeting for Ad spend so that we can reduce costs, and increase lead value organically. Realistically we recommend that an SEO campaign should anticipate a 12-month test trial. However, Range Marketing will work every day, on a month-to-month payment basis, to show that we can and will provide the work to deserve your ongoing business.

Our Expert and Strategic Reccomendation(s):

Option 1 – “Minimum-Level SEO” 

Multiple Geographies and/or National

SEO Gold + Level 5 Boost $3,500 / month

  • Search engine optimization for multiple cities nationally
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • All Hosting and Maintenance is included
  • Social media not included
  • Even more dedicated man hours to push SEO results on a monthly basis
  • 125 backlinks per month
  • Optimization of all other search aggregators

Option 2 – “Recommended Starting Point”

Multiple Geographies and/or National

SEO Platinum + Level 5 Boost $4,750 / month

  • Search engine optimization for multiple cities nationally
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • All Hosting and Maintenance is included
  • Social media not included
  • Even more dedicated man hours to push SEO results on a monthly basis
  • 125 backlinks per month
  • Optimization of all other search aggregators

Option 3 – “More Aggressive Strategy”

Multiple Geographies and/or National

SEO Diamond + Level 5 Boost $6,000 / month

  • Search engine optimization for multiple cities nationally
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • All Hosting and Maintenance is included
  • Social media not included
  • Even more dedicated man hours to push SEO results on a monthly basis
  • 125 backlinks per month
  • Optimization of all other search aggregators

6.0 Additional Services

OPTIONAL ADDITIONAL AD CAMPAIGN

PPC – Pay Per Click 

It’s recommended that in addition to building a website and utilizing our SEO strategy, we explore the option of Google Ads (PPC) to help the campaign in the early stages. Google Ads will allow us to target specific areas/regions that are identified as potential areas for high conversions. Unlike with your SEO campaign, Google will allow us to target areas as specific as the zip code!

Google Ads is typically recommended by our team as an add-on to maximize your potential return from your online marketing. We manage PPC spends of anywhere from $1,500 – $150,000+/month.

PPC Monthly Spend Package:

(Strategic Starting Point)

PPC/Paid Ad Spend $1,500 + / Month

Management Fee: 20%