Ready Stays

Project Proposal

1.0 Project Overview

https://www.readystays.com//

Range Marketing will be the lead generation partner for Ready Stays, with the overarching goal of generating and tracking customer basis. Range Marketing will come up with a plan to design Ready Stays website to include the desired functionality, as well as an overhaul in the User Experience by a modern and clean design that will seek to outrace top competitors on the web from both a ranking perspective as well as lead generation.

This proposal will cover two phases: “Phase 1” is the website level I rebuild portion of the project and “Phase 2” is the implementation of our additional SEO services in order to get the redesign live as soon as possible with an aggressive search strategy to start ranking.

2.0 Project Deliverables

Below outlines deliverables for this project.

Project Discovery

Our Project Discovery process is integral to developing a website that is both on time and exceeds expectations for both the client and our team. At this point, we have already completed a majority of this deliverable, but the details of our process are outlined below.

Steps in this process include:

  • Initial client meeting to determine technical scope, visual desires, company mission, and the full walkthrough of services client offers.
  • Detailed breakdown of each project deliverable included in the website in a clearly defined technical scope.
  • Buildout of Sitemap to establish what content will be on the website, and what page it will be included on.
  • Establish a Project Schedule with concrete deadlines for multiple phases of the project.

Creative Design

A website is nothing without it’s design. At Range, we handle the creative portion of design a bit differently. Typical agencies will execute the design research phase and then produce visual-only mockups in PDF form, essentially showing you one big image that you approve before moving into development.

While in some projects this does make sense, in the majority of our projects this lengthy step is costly to both the client and ourselves, and isn’t necessary because of how we develop sites.

Our Creative Process stays completely within the realm of research and planning. We work with you to identify the most important information you want the design to convey, and from that formulate a quick sketch that outlines how we can structure that information.

From there, we research other beautiful sites on the web and come up with our own unique layout groups that we’ll apply to the development. We’re still in the planning phase here – the design comes to life during our actual development project.

Because of this process, the first “design” preview you see will actually be a developed website, allowing you to preview it on all of your devices as well as get a first look at the interactivity/features of the site.

Development Environment Setup

Range will develop your site in a closed environment on a completely different server from where your live website will be. This process is complex and takes time to set up, but is critical for the future safety of your website. Once your website goes live on the internet, we still host your development environment. This serves a couple functions:

  • Acts as an additional backup layer in the event of something happening to the live site.
  • Remains a preview for future changes to your site.  If you require a big design change, new page design, or new functionality, we can safely test and preview everything on your development website before moving it to production.  This ensures that your live website will never “break” due to meddling around with the code when building something new.

Core Development

Core Development is generally the largest deliverable in the project, notwithstanding any additional complex custom applications or functionality. During this phase of the development we will:

  • Install and set up the Content Management System (CMS) used for the website – in this case WordPress.
  • Install and set up a suite of plugins and performance-enhancers for the website.
  • Design and develop site-wide features of the website, like navigation, footer, and sidebar.
  • Design and develop the homepage.
  • Design and develop the content-focused interior pages (such as About Us, Contact Us, Blog, Services Provided, etc.)
  • Ensure author functionality is designed and developed, allowing users to see pictures of the article author as well as a bio page with summary of posts by that author.
  • Set up usernames/logins.

Content Implementation

Content Implementation is just that – adding all of the content to your website. This step is different for every client, but typically includes things like:

  • Working with the client to obtain all necessary content for each page of the website.
  • Obtaining and cropping/optimizing high resolution images from the client and/or purchasing stock imagery.
  • Adding content onto each page of the website.

Website Launch (Deployment)

When your website is ready to go live on the internet, we run through a detailed checklist to ensure the launch is safe and without interruption. Things on our checklist include:

  • Taking a final backup of the development website.
  • Setting up the production environment server (similar to setting up the development environment).
  • Transferring files from development to production.
  • Testing the website on production locally (making sure the site will load perfectly once the domain name is live on our servers).
  • Handling the technical process of pointing the domain name to our servers.
  • Running post-launch steps to performance plugins.
  • Installing SSL on the live website (https://yoursite.com vs. http://yoursite.com).
  • Testing all features of the live website, and testing contact form delivery.

SEO Jumpstart

It’s extremely important that your website is SEO-friendly to Google. Not only should your site avoid being penalized for certain factors, but it should also be designed to excel in the areas Google is looking for when deciding how to rank your website. This has a major impact on the traffic you receive and will impact your businesses’ bottom line.

After the initial SEO construct and research to specifically target keywords, we highly recommend considering our ongoing SEO expertise and packages outlined on our ‘Additional Services’ part of the proposal. Range Marketing implements the following features to make sure your site looks great to Google from Day 1:

  • Optimize the title and meta tags for all prominent pages of the website.
  • 301 redirect any links from the old site to their corresponding page on the new site.
  • Submit your new site to Google for indexing.

3.0 Project Budget

The budget is derived directly from the list of deliverable's included within this proposal "Scope". We feel that this type of site needs to be at minimum a Level II website paired with our proprietary on and off-site SEO packages.

Range will utilize this strategy to generate National Organic search results. The below budget entails all pre-website launch costs. Once the website is live, we will implement phase "2" of our project and begin the ongoing SEO campaign.

The budget is derived directly from the list of deliverable's included within this proposal "Scope".

Description Cost
Project Discovery $112
Creative Design $238
Development Environment Setup $700
Core Development $860
Content Implementation $140
Website Launch $200
SEO Jumpstart $500
Total Project Budget
$2,750

4.0 Project Schedule

The project schedule is a list of soft deadlines for the project; they are milestones we strive to achieve. Website development is a dynamic process and it's commonplace for new ideas to arise, communication to occur, or Scope to be slightly tweaked. While it's rare for us to miss targets, the schedule below is not held to any bounds concerning the budget or Agreement.

We schedule our projects conservatively, and it's also common for us to come out ahead of the milestones below.

Deliverable Date
Project Kickoff Date May 3, 2019
First-Look At Completed Website May 31, 2019
Website Launch June 4, 2019

5.0 Additional Services

SEO + Boost

In the same alignment as our other clients in this space, we know that SEO is not a one-size-fits-all scenario, and so each campaign needs to be handled with custom diligence. We know that this is a competitive industry and so we will need to be nimble in our SEO efforts. Range Marketing has designed both on-site and off-site (Boost product) to sufficiently preform Search tactics, that actually drives results.

The examples below are meant to give an idea as to what we could potentially fulfill under different levels of SEO + Boost. With that being said, National campaigns are typically more costly than Local Search campaigns, and have a longer timeline to produce results. Our monthly SEO can range anywhere from $500 – $15,000 / month depending on how extensive a campaign is and how many man hours need to be put behind the effort.

We recommend starting at the lower end of our product recommendations and adding on over time as our results and rankings begin to peak.

Our Suggestion(s):

Option 1 – “Minimum” 

Targeting Tampa Bay Area

SEO Silver + Level 1 Boost $650 / month

  • Search engine optimization for a maximum of 3 cities
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 2 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Social media not included
  • 25 backlinks per month
  • Optimization of all other search aggregators

Option 2 – “Mid Range” 

Multiple Geographies and/or National

SEO Gold + Level 2 Boost $1,200 / month

  • Search engine optimization for multiple cities nationally
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Social media not included
  • Even more dedicated man hours to push SEO results on a monthly basis
  • 50 backlinks per month
  • Optimization of all other search aggregators

Option 3 – “Dominate” 

Multiple Geographies and/or National

SEO Platinum + Level 5 Boost $3,700 / month

  • Search engine optimization for multiple cities nationally
  • Work is performed by a dedicated SEO Strategist
  • Range Proprietary Software Install (hosting required & included)
  • Includes setup of Google, Yahoo, and Bing Local Listings
  • Includes up to 3 hours per month of website maintenance/updates
  • Includes weekly interactive reporting
  • Social media not included
  • Even more dedicated man hours to push SEO results on a monthly basis
  • 125 backlinks per month
  • Optimization of all other search aggregators

Realistically we recommend that an SEO campaign should anticipate a 12-month trial for optimum review. However, Range Marketing will work every day, on a month-to-month payment basis, to show that we can and will provide the work to deserve your ongoing business. We would like to have a discussion around the proposal as well as loose conversation around starting with a PPC (Pay Per Click) option to begin the campaign. This strategy acts as “light switch” for lead generation while SEO results ramp up!