Google isn’t the only discovery engine anymore. Platforms like ChatGPT, Gemini, and Perplexity are changing how users find dispensaries. These systems scan the web differently, focusing on content clarity, geographic context, and source credibility rather than outdated metadata.
Range-built websites are being cited directly in AI responses. We’ve tracked live examples, including listings for “best dispensary in Holland, MA” and “weed near Disneyland,” where AI platforms have surfaced Range client sites based on structure and relevance and not paid placement.

Why Dispensaries Near Major Attractions Are Seeing Gains
AI responses to location-based searches are becoming a key discovery point. We’ve seen queries like:
- “Dispensary near Wrigley Field”
- “Weed by LAX”
- “Cannabis near Detroit Zoo”
These are intent-heavy queries tied to real travel plans. Users are seeking location-accurate, trustworthy options they can act on. We optimize our client sites to meet that need with geographic clarity, structured relevance, and supporting authority signals.
Clients near major destinations are seeing performance metrics rise. One location logged 876 clicks in the past year on queries involving “Disney,” with continued growth month over month.

Structured for Today’s Discovery Models
When featured snippets became a ranking factor, early adopters won big. This is a comparable moment. AI platforms are surfacing direct sources, and your website either meets the criteria or it doesn’t.
We engineer sites to meet the indexing and parsing standards of both search engines and AI platforms:
- Local relevance signals through consistent NAP data, neighborhood-level content, and embedded location references
- Product-specific pages optimized for query context, matching how users phrase real purchase or discovery questions
- Clean technical foundations using schema markup, structured headings, and crawlable layouts that allow AI models to extract accurate information
This is the technical foundation that enables AI visibility.

What to Do Now
AI doesn’t replace search but rather expands on it. Sites that perform in generative results also benefit from standard SERP visibility. We’re building both into the same framework.
If your dispensary is located near a high-traffic destination, visibility in AI results is no longer optional. It’s part of the competitive landscape. The opportunity is active, measurable, and already driving traffic for those positioned correctly.
This is the direction discovery is heading. We’re already building for it.