Paid & Organic Search Engine Marketing

At Range, we believe a website is only as good as its ability to generate quality leads for your business. That’s why we do more than build great, mobile-friendly websites. We also drive qualified traffic to our clients’ websites using a variety of proven search engine marketing techniques. With expertise in both organic search engine optimization (SEO) and pay-per-click (PPC) advertising strategies, we specialize in helping businesses increase their visibility and connect with customers on Google’s search engine results page.

The difference between SEO & PPC

SEO [ Search Engine Optimization ]

From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.

PPC [ Pay-Per-Click ]

PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.

We deliver high quality traffic.

Range Marketing

No two search engine marketing strategies are quite the same, but we like to think the results of our efforts speak for themselves. By utilizing a combination of organic SEO techniques and PPC ad campaigns, we’ve helped hundreds of companies turn new leads into dedicated customers on Google. 

Don’t just take our word for it; check out these case studies from some of the clients we’ve worked with in the past.

Related Blog Posts

SEO 101: How Search Results Are Ordered

Google Analytics 4 vs. Universal Analytics: Machine Learning Makes Its Debut in the Free Version of Google Analytics

SEO Tips from The 90s!: Improving Your SEO Skills by Understanding Search Engine History

Improving Click-Through Rates in Google Search Results: Semi-Technical Strategies for Web Designers, SEOs, and Savvy Business Owners

Quick SEO Tips for Business Owners: Easy Online Housekeeping Can Make a Big Difference

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