For the first time in history — obviously — there will soon be two billion websites on the Internet. That is billion with a “b.” It’s a number so large it almost cannot be comprehended. As of this writing there are 1.99B websites online (via InternetLiveStats). To help illustrate how big of a number that......
Since the very beginning of the search engine optimization (SEO) industry, marketers and business owners have looked for shortcuts and automation tools to expedite the massive undertaking of “get Google to give us that first spot.” There are hundreds of “SEO audit” tools available that claim to instantly size up your site and tell you......
Everyone Loves a Team-Up! We have some exciting news at Range: We are launching a custom integration with our partner, Springbig. In collaboration with their team, we’ve designed a package of native website integrations that our mutual clients will all have access to. End users will be able to enroll in loyalty programs, view point......
As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor client performance. Continually producing better results for our clients requires a live pulse on the sales lift coming from our efforts. From Google Analytics to E-Commerce and in-store point-of-sale, we pull in an abundance of......
After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a providing a list of what has changed and the SEO community quickly dives through data to uncover what standards may have changed. While initial buzz around the update was dramatic, we haven’t seen any major......
Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours......
TikTok For Business is making moves to mirror the world-class advertising platform offered by Meta for campaigns across Facebook and Instagram. TikTok’s developers have made massive strides in how the new ad engine allows businesses to promote and target content to TikTok’s growing userbase of one billion people worldwide....
Most people perform searches on a daily basis without ever thinking about how Google monetizes that service. Of all the things Google does, paid search is by far their most lucrative service. It’s a pretty simple concept: Business owners and marketing firms bid for ad positions and when users click on those ads, the business......
Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,......
When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO......
Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season.......
As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a moving target to hit with website content. Employees at Google make tiny edits to the algorithm as frequently as multiple times per day, but we typically only see a true “Core Update” every few months.......
The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it can be incredible to watch how various technologies improve. The platforms and code languages behind websites receive updates in the same way as smartphone apps and operating systems. As new versions are released, websites enjoy......
Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs....
It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......
GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS ...
Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is pleased to announce its new strategic partnership with SpringBig – the cannabis industries “Gold-Standard” for text message marketing and loyalty-based client acquisition, utilizing their strategic technology for the advancement of more than 2,000 dispensaries nationwide....
There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the world. Google is currently rolling out a major update that was first introduced in October of 2020: Google Analytics 4....
Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow visitors to add items to a cart, enter shipping and billing information, then process a checkout. A simple e-commerce website might sell a single product, while advanced platforms might include a scheduling component, customizable products,......
In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......
Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building a website in simple terms. Some of our customers come to us for their first website and are just starting to utilize iPads or smartphones, while others are cutting-edge technology firms who simply don’t specialize......
Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the basis of their ranking system (the “algorithm”). Even though their software has changed thousands of times since the original design, elements of that initial vision are still factors to this day. What made Google so......
Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely focus on making their page more clickable than the competition. Increasing the rate at which people click on your website can actually help preserve rankings. Click-through rate (CTR) is one of the many factors Google......
Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint of the cannabis industry. In a recent podcast interview, the CEOs of both companies discussed their vision for the future of the cannabis industry and how entrepreneurs across the country can thrive in a growing......
Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....
No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?...
Google uses an algorithm (a set of rules, filters, and measurements) to determine the order in which websites show up in search results. Those rules are about to change… In most cases, Google engineers make updates to the algorithm without telling anyone. Those types of changes typically just shuffle the page 1 results around and......
Welcome to Episode 1 of our new series – SEO Fireside Chats! 🔥💻 📈 In these videos, our team will sharing insights about what we are doing with SEO for our clients, discussing industry trends, and most importantly…pulling back the curtain to show you what Range Marketing is really doing on a daily basis to......
SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......
Have you received an email from a self-proclaimed marketing expert warning you about serious problems they’ve identified in a recent audit of your SEO strategy? While some of these issues may be worth investigating, more often than not we find that emails like this are nothing more than spammy sales pitches from companies whose reputations......
Hello, Hope you are doing well. I came across your website and I would like to discuss an important business opportunity with you. I am the SEO manager with a reputable marketing company that can promote your company to the top of the search engine rankings with no long term contracts. Please contact me at......
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