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The Range Blog
Jingle Bells, Jingle Bells, Cannabis All the Way! A Holiday Guide to Cannabis Strains and Products
Jingle Bells, Jingle Bells, Cannabis All the Way! A Holiday Guide to Cannabis Strains and Products

It’s that time of year when the air is filled with the spirit of joy, giving, and, for cannabis enthusiasts, a sprinkle of green magic! As the holiday season rolls in, it’s the perfect opportunity to explore some festive cannabis strains and products that can add an extra layer of cheer to your celebrations. Whether......

Understanding Live Resin: Why This Cannabis Extract is Gaining Popularity
Understanding Live Resin: Why This Cannabis Extract is Gaining Popularity

In the ever-evolving world of cannabis consumption, live resin has emerged as a standout favorite among connoisseurs and casual users alike. This cannabis extract, known for its high terpene content and potent effects, has taken the market by storm. But what makes live resin so special? This article delves into the world of live resin,......

Navigating the Misrepresentation of THC Levels: A Guide for Consumers
Navigating the Misrepresentation of THC Levels: A Guide for Consumers

Understanding THC levels in cannabis products is crucial for consumers, especially in an industry where misrepresentation is a concern. THC (tetrahydrocannabinol), the primary psychoactive component in cannabis, is what primarily determines the potency and effects of the product. But deciphering THC levels isn’t always straightforward. This guide aims to demystify THC percentages, explain how they......

The Truth Behind THC Potency: Understanding Lab Shopping in the Cannabis Industry
The Truth Behind THC Potency: Understanding Lab Shopping in the Cannabis Industry

Introduction: The cannabis industry, with its rapid expansion and evolving regulations, faces a unique challenge: lab shopping. This practice, where cannabis products are tested by multiple labs to find the most favorable THC potency results, is shaping both consumer perception and industry standards. But what lies beneath this pursuit for higher THC numbers, and how......

The Evolution of Cannabis Consumption: From Traditional Flower to Diverse Edibles and More
The Evolution of Cannabis Consumption: From Traditional Flower to Diverse Edibles and More
The cannabis industry has undergone a remarkable transformation, evolving from a market predominantly focused on traditional smoking methods to a diverse array of consumption options.

The Evolution of Cannabis Consumption: From Traditional Flower to Diverse Edibles and More The cannabis industry has undergone a remarkable transformation, evolving from a market predominantly focused on traditional smoking methods to a diverse array of consumption options. This shift is reflective of changing consumer preferences and legal landscapes, leading to an explosion of innovative......

The Top 5 Cannabis Dispensary Menu Providers: Features and Benefits
The Top 5 Cannabis Dispensary Menu Providers: Features and Benefits

Selecting the best cannabis dispensary menu provider is a strategic decision that can greatly impact your dispensary’s operational efficiency and customer satisfaction. Let’s dive deeper into the unique offerings of the top 5 providers and explore how their features benefit dispensaries. Dutchie Main Features: Real-time Menu Updates: Dutchie’s platform syncs with your inventory in real......

Maximizing Opportunities at MJ Biz Con 2023: The Essential Guide to Networking and After-Parties
Maximizing Opportunities at MJ Biz Con 2023: The Essential Guide to Networking and After-Parties
MJ Biz Con 2023 presents a golden opportunity for businesses in the cannabis industry to network, learn, and grow.

MJ Biz Con, renowned as one of the largest cannabis trade shows in America, brings together a diverse array of businesses from every sector of the cannabis industry. As a pivotal hub for industry professionals, it attracts attendees from across the globe, eager to explore the latest innovations and developments within the cannabis sphere. The......

BLAZE: The Rising Contender in Cannabis E-commerce Menu Solutions
BLAZE: The Rising Contender in Cannabis E-commerce Menu Solutions

As a leader in the cannabis custom website and SEO marketing sphere, Range Marketing recognizes the critical importance of innovative solutions in dispensary e-commerce. That’s why we’re casting a spotlight on BLAZE, a burgeoning force in the cannabis e-commerce menu software category, and our strategic partner in delivering a cutting-edge online experience for dispensaries.  What......

Dutchie and Dutchie Plus: Pioneering Dispensary Menu Software for Elevated E-commerce and SEO
Dutchie and Dutchie Plus: Pioneering Dispensary Menu Software for Elevated E-commerce and SEO

In an industry where staying at the forefront of digital innovation is crucial, cannabis dispensaries are continually seeking out cutting-edge technologies to enhance their operations. Enter Dutchie, the leading name in cannabis dispensary menu software. Our team at Range Marketing has recently partnered with Dutchie to combine our innovative SEO strategies with Dutchie’s native e-commerce......

Embracing the Future of Cannabis Retail: The Rise of Headless E-Commerce
Embracing the Future of Cannabis Retail: The Rise of Headless E-Commerce
The Game-Changer for Dispensaries Looking To Elevate Their Customer Experience

In the ever-evolving world of cannabis retail, staying ahead of technological trends is not just a competitive edge – it’s necessary for survival. One trend that’s been revolutionizing how dispensaries engage with their customers is Headless E-commerce. This innovative approach to online retail has been a game-changer for dispensaries looking to elevate their customer experience......

Conquering New Mexico’s Competitive Industry with Zeke Shortes
Conquering New Mexico’s Competitive Industry with Zeke Shortes

The mary jane market has exploded in New Mexico making it a super competitive place for dispensary owners. On this episode of Range Cast we sat down with Zeke Shortes a trailblazer in the New Mexico market and the founder of Sacred Garden dispensaries. Zeke has been in the industry of over a decade and......

How to Improve Dispensary E Commerce Menus for SEO
How to Improve Dispensary E Commerce Menus for SEO

In this webinar, we teamed up with BLAZE® to discuss techniques and strategies dispensaries can use to improve their online menu SEO rankings. More consumers are searching online for the products they enjoy instead of a specific dispensary. We cover the key e-commerce elements needed for your products to appear at the top of trending......

Google Analytics Reporting Update from Range Marketing
Google Analytics Reporting Update from Range Marketing
Major Differences Between UA and GA4

We want to communicate an important update to our customers in regards to some of the changes in website analytics and reporting. The previous version of Google Analytics, known as Universal Analytics (UA), was the industry standard for website analytics from 2012 – June 2023. Google Analytics 4 (GA4) supplanted UA on July 1st 2023,......

Cannabis Business 101: NY Edition w/ Joe Schafer (Cannabis Attorney)
Cannabis Business 101: NY Edition w/ Joe Schafer (Cannabis Attorney)

New York State has proclaimed itself to be a dream location for Cannabis Entrepreneurs, learning from the mistakes and successes of the other states that were first to legalize and grant licenses to operate. This is a must see for anyone located in New York who’s interested in becoming looking to be an entrepreneur in......

Google Search Personalization in 2023
Google Search Personalization in 2023
SERP Discrepancy Between Users Continues to Increase

Google has long been the dominant search engine and venue for accessing information online. Their product now holds over 80% market share (Forbes). Over the years, Google has continuously evolved its algorithm to provide users with more relevant (and personalized) results. Personalization can be defined as their software’s efforts to tailor the list of websites......

How to Keep Bots from Spamming Your Contact Forms
How to Keep Bots from Spamming Your Contact Forms
Hardening Your Site Against Automated Traffic

With the rise of artificial intelligence, spam bots are getting even more difficult to fend off. You may have already noticed that your contact forms are receiving more submissions than they used to. Letting bots through can bog down both your staff and your server. High quantities of fraudulent usage can be prevented by ensuring......

A Comprehensive Guide to Domain Changes
A Comprehensive Guide to Domain Changes
Rebranding & The SEO Implications of Relocating Your Website

Any seasoned SEO professional will tell you that changing your domain name will have purely negative SEO consequences. Even if you switch to a new name that includes keywords, moving your website off the location Google has known it to live will absolutely cause a drop in rankings and traffic. The duration of that drop......

What is Lazy Loading?
What is Lazy Loading?
How to Speed Up Your Website with Just-in-Time Files

Lazy loading is a growing trend in web design. It’s gained popularity since Google started showing a stronger emphasis on website speeds over recent years. Large size files and large quantities of media displayed in a webpage can be the culprits of both slow page loads and sinking search rankings. Thanks to lazy loads, your......

Boost Your Search Rankings with Off-Site SEO
Boost Your Search Rankings with Off-Site SEO
A Great Website & Onsite SEO Aren't Always Enough

Are you looking to improve your visibility in search results? Have you already done just about everything you can think of to your website’s written content, meta tags, and load speed? An often-neglected component of search engine optimization (SEO) is what happens offsite. Of the thousands of factors Google considers when someone searches for “[what......

Did You Know There Are Two Different Versions of WordPress?
Did You Know There Are Two Different Versions of WordPress?
WordPress.com vs WordPress.org

It can be confusing, but “WordPress” can actually be used to refer to two very different content management systems. WordPress.com and WordPress.org are both platforms for creating websites, built by the same company, running very similar-looking software… but there are some major differences between the two. One version of WordPress gets flack for being inflexible......

The Season of Green 2022
The Season of Green 2022
From Our Friends at Surfside

Cannabis Holiday Sales Trends and Strategies Our friends at Surfside put together this comprehensive guide for cannabis dispensaries going into the holiday season. They looked at Black Friday sales trends, holiday consumer trends, sales data for the months leading into the season, and the impact of “getting together” on cannabis sales. Learn how to activate......

The Internet is Approaching Two Billion Websites
The Internet is Approaching Two Billion Websites

For the first time in history — obviously — there will soon be two billion websites on the Internet. That is billion with a “b.” It’s a number so large it almost cannot be comprehended. As of this writing there are 1.99B websites online (via InternetLiveStats). To help illustrate how big of a number that......

Automated SEO Tools and Audits
Automated SEO Tools and Audits
How Accurate Are They?

Since the very beginning of the search engine optimization (SEO) industry, marketers and business owners have looked for shortcuts and automation tools to expedite the massive undertaking of “get Google to give us that first spot.” There are hundreds of “SEO audit” tools available that claim to instantly size up your site and tell you......

Introducing: Range Marketing x Springbig
Introducing: Range Marketing x Springbig
Upgrading the relationship between your loyalty, mobile, and digital marketing

Everyone Loves a Team-Up! We have some exciting news at Range: We are launching a custom integration with our partner, Springbig. In collaboration with their team, we’ve designed a package of native website integrations that our mutual clients will all have access to. End users will be able to enroll in loyalty programs, view point......

Range Marketing Publishes Cannabis Client ROI
Range Marketing Publishes Cannabis Client ROI
Q1 & Q2 - First Half of 2022

As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor client performance. Continually producing better results for our clients requires a live pulse on the sales lift coming from our efforts. From Google Analytics to E-Commerce and in-store point-of-sale, we pull in an abundance of......

The Ultimate Ai Budtender
The Ultimate Ai Budtender
Interview with Terpli

This Interview is a must see-for every dispensary owner or cannabis entrepreneur looking to enhance their customers online shopping experience and drastically increase their amount of lifetime customers. Several issues plague the current cannabis industry that can have potentially create catastrophic effects for retaining customers long term. In this exclusive webinar we caught up with......

Google’s May 2022 Core Update is Complete
Google’s May 2022 Core Update is Complete
Google's most recent core update first started rolling out on May 25th, 2022 and was fully installed within 15 days.

After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a providing a list of what has changed and the SEO community quickly dives through data to uncover what standards may have changed. While initial buzz around the update was dramatic, we haven’t seen any major......

On-SERP Business Hours Just Got More Complicated
On-SERP Business Hours Just Got More Complicated
Big Data and Robocalling Are Getting Involved

Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours......

Is It Time To Advertise on TikTok?
Is It Time To Advertise on TikTok?
ByteDance Introduces New Paid Ads Formats to Compete with Instagram and Snapchat

TikTok For Business is making moves to mirror the world-class advertising platform offered by Meta for campaigns across Facebook and Instagram. TikTok’s developers have made massive strides in how the new ad engine allows businesses to promote and target content to TikTok’s growing userbase of one billion people worldwide....

Google Pay-Per-Click Ads: Easier (and More Expensive) than Ever!
Google Pay-Per-Click Ads: Easier (and More Expensive) than Ever!
How Google Charged Business Owners $62 Billion Extra in 2021

Most people perform searches on a daily basis without ever thinking about how Google monetizes that service. Of all the things Google does, paid search is by far their most lucrative service. It’s a pretty simple concept: Business owners and marketing firms bid for ad positions and when users click on those ads, the business......

Five Essential Marketing Tasks for New Businesses
Five Essential Marketing Tasks for New Businesses
Spend half an hour on each of these tasks to get a head start on your marketing!

Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,......

Multi-Location SEO Campaigns & Websites
Multi-Location SEO Campaigns & Websites
Earning Local Visibility for Enterprise-Scale Brands

When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO......

Preparing Your Retail Business for the Holiday Season
Preparing Your Retail Business for the Holiday Season
Range Marketing Featured in Springbig's "Holiday Buying Guide"

Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season.......

Google’s Last Major Update of 2021
Google’s Last Major Update of 2021
The November 2021 Core Update Included a Significant Readjustment of Ranking Factors

As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a moving target to hit with website content. Employees at Google make tiny edits to the algorithm as frequently as multiple times per day, but we typically only see a true “Core Update” every few months.......

New Web Design Trends for 2022
New Web Design Trends for 2022
Keeping Up with a Rapidly Changing Industry

The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it can be incredible to watch how various technologies improve. The platforms and code languages behind websites receive updates in the same way as smartphone apps and operating systems. As new versions are released, websites enjoy......

Three Ways to Incorporate Video into Your Website
Three Ways to Incorporate Video into Your Website
Our List of Best Practices for Including Full Motion Content

Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs....

SEO 101: How Search Results Are Ordered
SEO 101: How Search Results Are Ordered

It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......

GreenScreens Developing an Industry-First Console
GreenScreens Developing an Industry-First Console
A Data-Driven Visual Insights Platform Built for Cannabis Retailers

GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS  ...

SpringBig Announces Strategic Partnership with Range Marketing
SpringBig Announces Strategic Partnership with Range Marketing
SpringBig and Range Marketing Poised to Deliver Greater Value and Results to Cannabis Dispensaries.

Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is pleased to announce its new strategic partnership with SpringBig – the cannabis industries “Gold-Standard” for text message marketing and loyalty-based client acquisition, utilizing their strategic technology for the advancement of more than 2,000 dispensaries nationwide....

Google Analytics 4 vs. Universal Analytics
Google Analytics 4 vs. Universal Analytics
Machine Learning Makes Its Debut in the Free Version of Google Analytics

There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the world. Google is currently rolling out a major update that was first introduced in October of 2020: Google Analytics 4....

E-Commerce for Small Businesses
E-Commerce for Small Businesses
Which platform is the best fit for you?

Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow visitors to add items to a cart, enter shipping and billing information, then process a checkout. A simple e-commerce website might sell a single product, while advanced platforms might include a scheduling component, customizable products,......

Web Design Explained: Code Languages
Web Design Explained: Code Languages
Curious about coding? This is our beginner’s guide to coding languages!

In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......

Web Design Explained: Colors
Web Design Explained: Colors
Confused by some of the technical jargon? We can help!

Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building a website in simple terms. Some of our customers come to us for their first website and are just starting to utilize iPads or smartphones, while others are cutting-edge technology firms who simply don’t specialize......

SEO Tips from The 90s!
SEO Tips from The 90s!
Improving Your SEO Skills by Understanding Search Engine History

Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the basis of their ranking system (the “algorithm”). Even though their software has changed thousands of times since the original design, elements of that initial vision are still factors to this day. What made Google so......

Improving Click-Through Rates in Google Search Results
Improving Click-Through Rates in Google Search Results
Semi-Technical Strategies for Web Designers, SEOs, and Savvy Business Owners

Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely focus on making their page more clickable than the competition. Increasing the rate at which people click on your website can actually help preserve rankings. Click-through rate (CTR) is one of the many factors Google......

Range Marketing & iHeartJane Announce Crossover Product for Cannabis Dispensaries
Range Marketing & iHeartJane Announce Crossover Product for Cannabis Dispensaries
BUFFALO, NEW YORK - February 22nd, 2021

Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint of the cannabis industry. In a recent podcast interview, the CEOs of both companies discussed their vision for the future of the cannabis industry and how entrepreneurs across the country can thrive in a growing......

Quick SEO Tips for Business Owners
Quick SEO Tips for Business Owners
Easy Online Housekeeping Can Make a Big Difference

Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....

Minimalism in Web Design
Minimalism in Web Design
How to Stay Modern Without Losing Your Rankings

No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?...

Are You Ready for the Google Page Experience Update?
Are You Ready for the Google Page Experience Update?

Google uses an algorithm (a set of rules, filters, and measurements) to determine the order in which websites show up in search results. Those rules are about to change… In most cases, Google engineers make updates to the algorithm without telling anyone. Those types of changes typically just shuffle the page 1 results around and......

SEO Fireside Chats: Episode 1
SEO Fireside Chats: Episode 1

Welcome to Episode 1 of our new series – SEO Fireside Chats! 🔥💻 📈 In these videos, our team will sharing insights about what we are doing with SEO for our clients, discussing industry trends, and most importantly…pulling back the curtain to show you what Range Marketing is really doing on a daily basis to......

Keyword Rankings Are Still Important, but Harder to Measure Than Ever
Keyword Rankings Are Still Important, but Harder to Measure Than Ever

SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......

5 SEO Issues That Might Not be Issues After All
5 SEO Issues That Might Not be Issues After All

Have you received an email from a self-proclaimed marketing expert warning you about serious problems they’ve identified in a recent audit of your SEO strategy? While some of these issues may be worth investigating, more often than not we find that emails like this are nothing more than spammy sales pitches from companies whose reputations......

A Business Owner’s Guide to SEO Spam
A Business Owner’s Guide to SEO Spam

Hello, Hope you are doing well. I came across your website and I would like to discuss an important business opportunity with you. I am the SEO manager with a reputable marketing company that can promote your company to the top of the search engine rankings with no long term contracts. Please contact me at......

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