The potential rescheduling of marijuana from a Schedule I to a Schedule III controlled substance under the Controlled Substances Act (CSA) is a significant topic of discussion, with wide-ranging implications for the cannabis industry, including retail dispensaries, consumers, and the overall market dynamics. Implications for Marijuana Retail Dispensaries and the Buying Process for Consumers Currently,......

Understanding THC levels in cannabis products is crucial for consumers, especially in an industry where misrepresentation is a concern. THC (tetrahydrocannabinol), the primary psychoactive component in cannabis, is what primarily determines the potency and effects of the product. But deciphering THC levels isn’t always straightforward. This guide aims to demystify THC percentages, explain how they......

MJ Biz Con, renowned as one of the largest cannabis trade shows in America, brings together a diverse array of businesses from every sector of the cannabis industry. As a pivotal hub for industry professionals, it attracts attendees from across the globe, eager to explore the latest innovations and developments within the cannabis sphere. The......

As a leader in the cannabis custom website and SEO marketing sphere, Range Marketing recognizes the critical importance of innovative solutions in dispensary e-commerce. That’s why we’re casting a spotlight on BLAZE, a burgeoning force in the cannabis e-commerce menu software category, and our strategic partner in delivering a cutting-edge online experience for dispensaries.  What......

The mary jane market has exploded in New Mexico making it a super competitive place for dispensary owners. On this episode of Range Cast we sat down with Zeke Shortes a trailblazer in the New Mexico market and the founder of Sacred Garden dispensaries. Zeke has been in the industry of over a decade and......

In this webinar, we teamed up with BLAZE® to discuss techniques and strategies dispensaries can use to improve their online menu SEO rankings. More consumers are searching online for the products they enjoy instead of a specific dispensary. We cover the key e-commerce elements needed for your products to appear at the top of trending......

We want to communicate an important update to our customers in regards to some of the changes in website analytics and reporting. The previous version of Google Analytics, known as Universal Analytics (UA), was the industry standard for website analytics from 2012 – June 2023. Google Analytics 4 (GA4) supplanted UA on July 1st 2023,......

Any seasoned SEO professional will tell you that changing your domain name will have purely negative SEO consequences. Even if you switch to a new name that includes keywords, moving your website off the location Google has known it to live will absolutely cause a drop in rankings and traffic. The duration of that drop......

Lazy loading is a growing trend in web design. It’s gained popularity since Google started showing a stronger emphasis on website speeds over recent years. Large size files and large quantities of media displayed in a webpage can be the culprits of both slow page loads and sinking search rankings. Thanks to lazy loads, your......

Cannabis Holiday Sales Trends and Strategies Our friends at Surfside put together this comprehensive guide for cannabis dispensaries going into the holiday season. They looked at Black Friday sales trends, holiday consumer trends, sales data for the months leading into the season, and the impact of “getting together” on cannabis sales. Learn how to activate......

For the first time in history — obviously — there will soon be two billion websites on the Internet. That is billion with a “b.” It’s a number so large it almost cannot be comprehended. As of this writing there are 1.99B websites online (via InternetLiveStats). To help illustrate how big of a number that......

Since the very beginning of the search engine optimization (SEO) industry, marketers and business owners have looked for shortcuts and automation tools to expedite the massive undertaking of “get Google to give us that first spot.” There are hundreds of “SEO audit” tools available that claim to instantly size up your site and tell you......

After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a providing a list of what has changed and the SEO community quickly dives through data to uncover what standards may have changed. While initial buzz around the update was dramatic, we haven’t seen any major......

Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours......

Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,......

When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO......

Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season.......

It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......

GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS  ...

Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow visitors to add items to a cart, enter shipping and billing information, then process a checkout. A simple e-commerce website might sell a single product, while advanced platforms might include a scheduling component, customizable products,......

In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......

Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building a website in simple terms. Some of our customers come to us for their first website and are just starting to utilize iPads or smartphones, while others are cutting-edge technology firms who simply don’t specialize......

Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....

No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?...

Welcome to Episode 1 of our new series – SEO Fireside Chats! 🔥💻 📈 In these videos, our team will sharing insights about what we are doing with SEO for our clients, discussing industry trends, and most importantly…pulling back the curtain to show you what Range Marketing is really doing on a daily basis to......

SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......

Have you received an email from a self-proclaimed marketing expert warning you about serious problems they’ve identified in a recent audit of your SEO strategy? While some of these issues may be worth investigating, more often than not we find that emails like this are nothing more than spammy sales pitches from companies whose reputations......

Hello, Hope you are doing well. I came across your website and I would like to discuss an important business opportunity with you. I am the SEO manager with a reputable marketing company that can promote your company to the top of the search engine rankings with no long term contracts. Please contact me at......