The Range Blog

Preparing Your Retail Business for the Holiday Season

Range Marketing Featured in Springbig's "Holiday Buying Guide"

Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season.......

Google’s Last Major Update of 2021

The November 2021 Core Update Included a Significant Readjustment of Ranking Factors

As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a moving target to hit with website content. Employees at Google make tiny edits to the algorithm as frequently as multiple times per day, but we typically only see a true “Core Update” every few months.......

New Web Design Trends for 2022

Keeping Up with a Rapidly Changing Industry

The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it can be incredible to watch how various technologies improve. The platforms and code languages behind websites receive updates in the same way as smartphone apps and operating systems. As new versions are released, websites enjoy......

Three Ways to Incorporate Video into Your Website

Our List of Best Practices for Including Full Motion Content

Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs....

SEO 101: How Search Results Are Ordered

It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......

GreenScreens Developing an Industry-First Console

A Data-Driven Visual Insights Platform Built for Cannabis Retailers

GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS ...

SpringBig Announces Strategic Partnership with Range Marketing

SpringBig and Range Marketing Poised to Deliver Greater Value and Results to Cannabis Dispensaries.

Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is pleased to announce its new strategic partnership with SpringBig – the cannabis industries “Gold-Standard” for text message marketing and loyalty-based client acquisition, utilizing their strategic technology for the advancement of more than 2,000 dispensaries nationwide....

Google Analytics 4 vs. Universal Analytics

Machine Learning Makes Its Debut in the Free Version of Google Analytics

There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the world. Google is currently rolling out a major update that was first introduced in October of 2020: Google Analytics 4....

E-Commerce for Small Businesses

Which platform is the best fit for you?

Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow visitors to add items to a cart, enter shipping and billing information, then process a checkout. A simple e-commerce website might sell a single product, while advanced platforms might include a scheduling component, customizable products,......

Web Design Explained: Code Languages

Curious about coding? This is our beginner’s guide to coding languages!

In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......

Web Design Explained: Colors

Confused by some of the technical jargon? We can help!

Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building a website in simple terms. Some of our customers come to us for their first website and are just starting to utilize iPads or smartphones, while others are cutting-edge technology firms who simply don’t specialize......

SEO Tips from The 90s!

Improving Your SEO Skills by Understanding Search Engine History

Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the basis of their ranking system (the “algorithm”). Even though their software has changed thousands of times since the original design, elements of that initial vision are still factors to this day. What made Google so......

Improving Click-Through Rates in Google Search Results

Semi-Technical Strategies for Web Designers, SEOs, and Savvy Business Owners

Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely focus on making their page more clickable than the competition. Increasing the rate at which people click on your website can actually help preserve rankings. Click-through rate (CTR) is one of the many factors Google......

Range Marketing & iHeartJane Announce Crossover Product for Cannabis Dispensaries

BUFFALO, NEW YORK - February 22nd, 2021

Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint of the cannabis industry. In a recent podcast interview, the CEOs of both companies discussed their vision for the future of the cannabis industry and how entrepreneurs across the country can thrive in a growing......

Quick SEO Tips for Business Owners

Easy Online Housekeeping Can Make a Big Difference

Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....

Minimalism in Web Design

How to Stay Modern Without Losing Your Rankings

No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?...

SEO Fireside Chats: Episode 2

Are You Ready for the Google Page Experience Update?

Google uses an algorithm (a set of rules, filters, and measurements) to determine the order in which websites show up in search results. Those rules are about to change… In most cases, Google engineers make updates to the algorithm without telling anyone. Those types of changes typically just shuffle the page 1 results around and......

SEO Fireside Chats: Episode 1

Welcome to Episode 1 of our new series – SEO Fireside Chats! 🔥💻 📈 In these videos, our team will sharing insights about what we are doing with SEO for our clients, discussing industry trends, and most importantly…pulling back the curtain to show you what Range Marketing is really doing on a daily basis to......

Keyword Rankings Are Still Important, but Harder to Measure Than Ever

SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......

5 SEO Issues That Might Not be Issues After All

Have you received an email from a self-proclaimed marketing expert warning you about serious problems they’ve identified in a recent audit of your SEO strategy? While some of these issues may be worth investigating, more often than not we find that emails like this are nothing more than spammy sales pitches from companies whose reputations......

A Business Owner’s Guide to SEO Spam

Hello, Hope you are doing well. I came across your website and I would like to discuss an important business opportunity with you. I am the SEO manager with a reputable marketing company that can promote your company to the top of the search engine rankings with no long term contracts. Please contact me at......