Everyone Loves a Team-Up! We have some exciting news at Range: We are launching a custom integration with our partner, Springbig. In collaboration with their team, we’ve designed a package of native website integrations that our mutual clients will all have access to. End users will be able to enroll in loyalty programs, view point......

Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours......

When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO......

Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season.......

Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs....

It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......

GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS  ...

In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......

Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building a website in simple terms. Some of our customers come to us for their first website and are just starting to utilize iPads or smartphones, while others are cutting-edge technology firms who simply don’t specialize......

Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint of the cannabis industry. In a recent podcast interview, the CEOs of both companies discussed their vision for the future of the cannabis industry and how entrepreneurs across the country can thrive in a growing......

Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....

No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?...

SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......

Have you received an email from a self-proclaimed marketing expert warning you about serious problems they’ve identified in a recent audit of your SEO strategy? While some of these issues may be worth investigating, more often than not we find that emails like this are nothing more than spammy sales pitches from companies whose reputations......