Lazy loading is a growing trend in web design. It’s gained popularity since Google started showing a stronger emphasis on website speeds over recent years. Large size files and large quantities of media displayed in a webpage can be the culprits of both slow page loads and sinking search rankings. Thanks to lazy loads, your......

Cannabis Holiday Sales Trends and Strategies Our friends at Surfside put together this comprehensive guide for cannabis dispensaries going into the holiday season. They looked at Black Friday sales trends, holiday consumer trends, sales data for the months leading into the season, and the impact of “getting together” on cannabis sales. Learn how to activate......

As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor client performance. Continually producing better results for our clients requires a live pulse on the sales lift coming from our efforts. From Google Analytics to E-Commerce and in-store point-of-sale, we pull in an abundance of......

After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a providing a list of what has changed and the SEO community quickly dives through data to uncover what standards may have changed. While initial buzz around the update was dramatic, we haven’t seen any major......

Most people perform searches on a daily basis without ever thinking about how Google monetizes that service. Of all the things Google does, paid search is by far their most lucrative service. It’s a pretty simple concept: Business owners and marketing firms bid for ad positions and when users click on those ads, the business......

Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,......

When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO......

Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs....

It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......

There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the world. Google is currently rolling out a major update that was first introduced in October of 2020: Google Analytics 4....

Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow visitors to add items to a cart, enter shipping and billing information, then process a checkout. A simple e-commerce website might sell a single product, while advanced platforms might include a scheduling component, customizable products,......

In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......

Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint of the cannabis industry. In a recent podcast interview, the CEOs of both companies discussed their vision for the future of the cannabis industry and how entrepreneurs across the country can thrive in a growing......

Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....

Google uses an algorithm (a set of rules, filters, and measurements) to determine the order in which websites show up in search results. Those rules are about to change… In most cases, Google engineers make updates to the algorithm without telling anyone. Those types of changes typically just shuffle the page 1 results around and......

Welcome to Episode 1 of our new series – SEO Fireside Chats! 🔥💻 📈 In these videos, our team will sharing insights about what we are doing with SEO for our clients, discussing industry trends, and most importantly…pulling back the curtain to show you what Range Marketing is really doing on a daily basis to......

SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......