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The Range Blog
The Internet is Approaching Two Billion Websites
The Internet is Approaching Two Billion Websites

For the first time in history — obviously — there will soon be two billion websites on the Internet. That is billion with a “b.” It’s a number so large it almost cannot be comprehended. As of this writing there are 1.99B websites online (via InternetLiveStats). To help illustrate how big of a number that......

Automated SEO Tools and Audits
Automated SEO Tools and Audits
How Accurate Are They?

Since the very beginning of the search engine optimization (SEO) industry, marketers and business owners have looked for shortcuts and automation tools to expedite the massive undertaking of “get Google to give us that first spot.” There are hundreds of “SEO audit” tools available that claim to instantly size up your site and tell you......

Introducing: Range Marketing x Springbig
Introducing: Range Marketing x Springbig
Upgrading the relationship between your loyalty, mobile, and digital marketing

Everyone Loves a Team-Up! We have some exciting news at Range: We are launching a custom integration with our partner, Springbig. In collaboration with their team, we’ve designed a package of native website integrations that our mutual clients will all have access to. End users will be able to enroll in loyalty programs, view point......

Range Marketing Publishes Cannabis Client ROI
Range Marketing Publishes Cannabis Client ROI
Q1 & Q2 - First Half of 2022

As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor client performance. Continually producing better results for our clients requires a live pulse on the sales lift coming from our efforts. From Google Analytics to E-Commerce and in-store point-of-sale, we pull in an abundance of......

Google’s May 2022 Core Update is Complete
Google’s May 2022 Core Update is Complete
Google's most recent core update first started rolling out on May 25th, 2022 and was fully installed within 15 days.

After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a providing a list of what has changed and the SEO community quickly dives through data to uncover what standards may have changed. While initial buzz around the update was dramatic, we haven’t seen any major......

On-SERP Business Hours Just Got More Complicated
On-SERP Business Hours Just Got More Complicated
Big Data and Robocalling Are Getting Involved

Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours......

Is It Time To Advertise on TikTok?
Is It Time To Advertise on TikTok?
ByteDance Introduces New Paid Ads Formats to Compete with Instagram and Snapchat

TikTok For Business is making moves to mirror the world-class advertising platform offered by Meta for campaigns across Facebook and Instagram. TikTok’s developers have made massive strides in how the new ad engine allows businesses to promote and target content to TikTok’s growing userbase of one billion people worldwide....

Google Pay-Per-Click Ads: Easier (and More Expensive) than Ever!
Google Pay-Per-Click Ads: Easier (and More Expensive) than Ever!
How Google Charged Business Owners $62 Billion Extra in 2021

Most people perform searches on a daily basis without ever thinking about how Google monetizes that service. Of all the things Google does, paid search is by far their most lucrative service. It’s a pretty simple concept: Business owners and marketing firms bid for ad positions and when users click on those ads, the business......

Five Essential Marketing Tasks for New Businesses
Five Essential Marketing Tasks for New Businesses
Spend half an hour on each of these tasks to get a head start on your marketing!

Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,......

Multi-Location SEO Campaigns & Websites
Multi-Location SEO Campaigns & Websites
Earning Local Visibility for Enterprise-Scale Brands

When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO......

Preparing Your Retail Business for the Holiday Season
Preparing Your Retail Business for the Holiday Season
Range Marketing Featured in Springbig's "Holiday Buying Guide"

Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season.......

Google’s Last Major Update of 2021
Google’s Last Major Update of 2021
The November 2021 Core Update Included a Significant Readjustment of Ranking Factors

As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a moving target to hit with website content. Employees at Google make tiny edits to the algorithm as frequently as multiple times per day, but we typically only see a true “Core Update” every few months.......

New Web Design Trends for 2022
New Web Design Trends for 2022
Keeping Up with a Rapidly Changing Industry

The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it can be incredible to watch how various technologies improve. The platforms and code languages behind websites receive updates in the same way as smartphone apps and operating systems. As new versions are released, websites enjoy......

Three Ways to Incorporate Video into Your Website
Three Ways to Incorporate Video into Your Website
Our List of Best Practices for Including Full Motion Content

Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs....

SEO 101: How Search Results Are Ordered
SEO 101: How Search Results Are Ordered

It may or may not be something you’ve thought about: The websites listed on the first page of Google are there for a reason. They are not ordered by random nor is someone at Googleplex picking lists of sites for every possible search query. As a business owner, it’s easy to imagine the value of......

GreenScreens Developing an Industry-First Console
GreenScreens Developing an Industry-First Console
A Data-Driven Visual Insights Platform Built for Cannabis Retailers

GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES STAKEHOLDERS/OPERATORS A RICH, REAL-TIME VIEW INTO DATA, POWERING INFORMED DAY-TO-DAY DECISIONS  ...

SpringBig Announces Strategic Partnership with Range Marketing
SpringBig Announces Strategic Partnership with Range Marketing
SpringBig and Range Marketing Poised to Deliver Greater Value and Results to Cannabis Dispensaries.

Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is pleased to announce its new strategic partnership with SpringBig – the cannabis industries “Gold-Standard” for text message marketing and loyalty-based client acquisition, utilizing their strategic technology for the advancement of more than 2,000 dispensaries nationwide....

Google Analytics 4 vs. Universal Analytics
Google Analytics 4 vs. Universal Analytics
Machine Learning Makes Its Debut in the Free Version of Google Analytics

There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the world. Google is currently rolling out a major update that was first introduced in October of 2020: Google Analytics 4....

E-Commerce for Small Businesses
E-Commerce for Small Businesses
Which platform is the best fit for you?

Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow visitors to add items to a cart, enter shipping and billing information, then process a checkout. A simple e-commerce website might sell a single product, while advanced platforms might include a scheduling component, customizable products,......

Web Design Explained: Code Languages
Web Design Explained: Code Languages
Curious about coding? This is our beginner’s guide to coding languages!

In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating systems are all written in a singular special language. However, there are actually around 250 well-known coding languages. The type of code we use for websites is vastly different from the code that powers your......

Web Design Explained: Colors
Web Design Explained: Colors
Confused by some of the technical jargon? We can help!

Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building a website in simple terms. Some of our customers come to us for their first website and are just starting to utilize iPads or smartphones, while others are cutting-edge technology firms who simply don’t specialize......

SEO Tips from The 90s!
SEO Tips from The 90s!
Improving Your SEO Skills by Understanding Search Engine History

Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the basis of their ranking system (the “algorithm”). Even though their software has changed thousands of times since the original design, elements of that initial vision are still factors to this day. What made Google so......

Improving Click-Through Rates in Google Search Results
Improving Click-Through Rates in Google Search Results
Semi-Technical Strategies for Web Designers, SEOs, and Savvy Business Owners

Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely focus on making their page more clickable than the competition. Increasing the rate at which people click on your website can actually help preserve rankings. Click-through rate (CTR) is one of the many factors Google......

Range Marketing & iHeartJane Announce Crossover Product for Cannabis Dispensaries
Range Marketing & iHeartJane Announce Crossover Product for Cannabis Dispensaries
BUFFALO, NEW YORK - February 22nd, 2021

Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint of the cannabis industry. In a recent podcast interview, the CEOs of both companies discussed their vision for the future of the cannabis industry and how entrepreneurs across the country can thrive in a growing......

Quick SEO Tips for Business Owners
Quick SEO Tips for Business Owners
Easy Online Housekeeping Can Make a Big Difference

Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It also includes a lot of simple online housekeeping that business owners and managers can do themselves to help boost their online visibility....

Minimalism in Web Design
Minimalism in Web Design
How to Stay Modern Without Losing Your Rankings

No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla have reduced clutter and narrowed their design language to the simplest form possible… but does that work for small companies with less brand power?...

Are You Ready for the Google Page Experience Update?
Are You Ready for the Google Page Experience Update?

Google uses an algorithm (a set of rules, filters, and measurements) to determine the order in which websites show up in search results. Those rules are about to change… In most cases, Google engineers make updates to the algorithm without telling anyone. Those types of changes typically just shuffle the page 1 results around and......

SEO Fireside Chats: Episode 1
SEO Fireside Chats: Episode 1

Welcome to Episode 1 of our new series – SEO Fireside Chats! 🔥💻 📈 In these videos, our team will sharing insights about what we are doing with SEO for our clients, discussing industry trends, and most importantly…pulling back the curtain to show you what Range Marketing is really doing on a daily basis to......

Keyword Rankings Are Still Important, but Harder to Measure Than Ever
Keyword Rankings Are Still Important, but Harder to Measure Than Ever

SEO firms have used keyword ranking reports to evaluate the performance of their campaigns since the early days of digital marketing, when Google was still vying for search engine supremacy alongside other companies like Alta Vista and Yahoo. Back then, achieving a number-one ranking for a competitive keyword in Google’s search engine results page (SERP)......

5 SEO Issues That Might Not be Issues After All
5 SEO Issues That Might Not be Issues After All

Have you received an email from a self-proclaimed marketing expert warning you about serious problems they’ve identified in a recent audit of your SEO strategy? While some of these issues may be worth investigating, more often than not we find that emails like this are nothing more than spammy sales pitches from companies whose reputations......

A Business Owner’s Guide to SEO Spam
A Business Owner’s Guide to SEO Spam

Hello, Hope you are doing well. I came across your website and I would like to discuss an important business opportunity with you. I am the SEO manager with a reputable marketing company that can promote your company to the top of the search engine rankings with no long term contracts. Please contact me at......

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