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Sales & Marketing Jobs in Buffalo, NY

Are you passionate about digital marketing, helping clients reach their goals, and working with a fun, close-knit group of people? If so, Range Marketing might be the place for you! We’re always on the lookout for dedicated individuals who love working as a team and want to grow with a young, innovative company. If you’re interested in joining us, please fill out the application below and we’ll be in touch if we think you’re a good fit for any open positions!

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The difference between SEO & PPC

SEO [ Search Engine Optimization ]

From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.

PPC [ Pay-Per-Click ]

PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.

Cannabis Dispensary Services

Dispensary SEO

Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.

Dispensary SEO

Dispensary Web Design

When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?

Dispensary Web Design

Website Design, SEO, Internet Marketing Company, Search Engine Optimization & Web Design

Dominating Competition with SEO-Infused Websites

A beautiful website is only as effective as its visibility. That’s why our approach to web design and development, intertwined with proprietary SEO best practices, creates the foundation for dominating your market. We seamlessly integrate search engine optimization into your website’s architecture, ensuring it ranks well on Google and other popular search engines. Our team employs proven on-site and off-site SEO strategies—optimizing the site’s architecture, key elements, page speed, and mobile responsiveness are just some of the basics you can expect when working with Range. The result? A website that not only captivates your audience but also attracts organic traffic.

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Stunning Website Design & Development

As a business owner in today’s digital culture, you absolutely need a website to reach customers. Your website should not only look nice, but also help you achieve your unique goals every single day. At Range Marketing, we’ll custom build your beautiful, mobile-friendly website with a focus on conversions, without losing sight of your brand ideals and goals.

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Headless E-Commerce

Harness the power of native/headless e-commerce to take your dispensary’s online presence to the next level. Unlike traditional platforms, headless e-commerce gives you the freedom to custom-brand your menu, seamlessly integrate shopping CTAs throughout your entire site, and unlock more robust SEO benefits. This flexibility allows you to craft unique, seamless shopping experiences across all devices and touchpoints. Plus, with our AI-driven Cannaboost product, you can supercharge your site’s SEO performance while keeping it fast, responsive, and visually stunning. If you’re aiming to scale your business or outpace the competition, headless e-commerce delivers the agility and innovation you need to thrive in the modern cannabis market.

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We Turn Browsers into Buyers with Optimized E-Commerce

Leverage the power of artificial intelligence with Range’s Cannaboost AI – the industry’s first ever proprietary software that optimizes your cannabis product descriptions. 20,000 SKUs? No problem. This unique approach to optimizing your storefront enables searchers to easily find the brands and products you carry, which statistically separates your storefront from competitors in a major way. 700% increases in product revenue is not a foreign data point when implementing product search optimization.

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Captivating Content That Ranks

In the SEO world, content is still king, and we know just how crucial it is in today’s digital landscape. Beyond stunning design, our website development services include top-tier content creation and integration. We craft SEO-optimized content that doesn’t just look good but speaks directly to your target audience, driving engagement and results.

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Data-Driven Insights for Informed Decisions

Data-driven decision-making is at the core of our web design and development strategy. We provide real-time dashboard analytics to give you actionable insights into your website’s performance. Our customizable dashboards offer a comprehensive view of key metrics, such as traffic, user behavior, and conversion rates. This empowers you to make informed adjustments and optimizations, ensuring that your website continues to evolve and meet your business objectives effectively.

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We Can’t Wait to Meet You.

We will take a close look at your business and your current website. One of our experts will contact you with informed analysis and a plan to grow your business. Request a free analysis:

(716) 240-9140

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