Search Engine Optimization for Cannabis Dispensaries
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers. We make sure those who are actively looking for marijuana products and services in your area find you.
Marijuana Dispensary SEO Services That Yield Results!
In the modern world of technology, your website acts as your business card. Getting an eye catching landing page in front of the right people is essential. When medicinal patients or recreational enthusiasts type “dispensary near me” or other keywords into their search bar, the better the optimization of your website, the greater the chances of ranking in the top results. Let the knowledgeable professionals from Range Marketing increase your online visibility, grow traffic to your site and improve the chance of conversion.
Dispensary SEO Experts
At Range Marketing, we’ve been working with cannabis customers since Day 1. Two of our first-ever customers were dispensaries and both of them are still with us today. We now work with all sorts of industry participants in addition to a growing base of dispensaries. Our clients range from one-store startups to massive multi-state operators (MSOs), some of whom are even run by publicly-traded companies.
Dispensary SEO & Website Design with Range Marketing
By nature, our clients in the cannabis space tend to be tech-savvy and innovation-focused, as do their competitors. Compared to other industries, we see a lot more flashy design with plenty of DIY website building and editing. This can be a huge advantage for our SEO campaigns. Drag-and-drop website builders such as Squarespace and Wix simply cannot compete with Range Marketing’s custom backend framework. There is a huge advantage to having a team of coders working behind the scenes for you!
Unlike many other retail products, the variability of search queries relating to cannabis dispensaries is quite low. We find that search engine optimization is much more make-or-break for dispensaries than a business that sells something like clothing. The average searcher for standard retail might look for shoes, hats, gloves, coats, etc, but in cannabis, the terminology is less diverse and treated by Google as a singular bucket. Getting your SEO right can quickly steer 1000s of new customers your way!
Turn to Range Marketing for all Marijuana SEO & Website Needs
At Range Marketing, we understand every industry and business is unique. We develop a marketing plan ideal for you. Every aspect of our tailored approach to SEO incorporates your specific strengths, goals and priorities to create an impressive campaign. By actively monitoring evolving cannabis SEO trends, we keep you up-to-date and appealing to your target audience. Partnering with Range Marketing provides proven and innovative search engine marketing techniques to drive your cannabis dispensary to the forefront of the industry.
Whether you’re just beginning to build your business, looking to reach new customers, adding recreational availability to your medicinal cannabis dispensary, or defining your brand, Range Marketing creates customized SEO strategies to achieve sustainable success. We understand the complexities and strict regulations of a rapidly growing market. We keep up with emerging opportunities, changing landscapes, and the vibe of a unique industry. Fill out our contact form and let’s get started making an improvement that makes the difference.
The difference between SEO & PPC
SEO [ Search Engine Optimization ]
From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.
PPC [ Pay-Per-Click ]
PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.
Cannabis Dispensary Services
Dispensary SEO
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.
Dispensary Web Design
When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?
