We Are Your New York Cannabis Marketing Experts
Located at the heart of Buffalo, NY, and established in 2013, Range Marketing has rapidly developed into a distinguished internet marketing and website design company. We currently cater to over 400 clients, fortifying our reputation as a leader in the industry. Fueled by a dedicated and innovative group of professionals, our firm is a powerhouse adept at meticulously designing, developing, and optimizing websites that reverberate your brand’s essence while encouraging customer interaction.
The cannabis industry in NY is a fast-paced, multifaceted sphere where being visible is everything to remain within customer radar. While being responsive to fluctuations in sea of marketing trends, our consistent adherence to the fundamental principles of SEO has proved to procure long-lasting results for our clients. Whether you’re a medical marijuana dispensary, a recreational cannabis store, or a provider of ancillary services, we have the knowledge and resources to your transcendent digital presence a reality.
We manage clients in all of New York State, but specifically aim to help dispensaries new and old in places like:
In the age of digital marketing, your website is the first interaction consumers have with your business. It’s not just about making that good first impression. It is about maintaining it. Our talented web designers craft websites that are not only visually captivating, but easy-to-navigate and SEO driven. Range Marketing translates your strengths into your online persona, amplifying it in the most innovative and quantifiable ways possible. We are not just delivering acute internet marketing solutions, but forming long-lasting partnerships built on a foundation of trust and unprecedented success.
Your growth is our victory, and there’s nothing we cherish more than seeing our clients reach or even surpass their business goals.
The difference between SEO & PPC
SEO [ Search Engine Optimization ]
From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.
PPC [ Pay-Per-Click ]
PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.
Cannabis Dispensary Services
Dispensary SEO
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.
Dispensary Web Design
When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?
