Cannabis Marketing & SEO in Ithaca, NY
Range Marketing, a prominent internet marketing company based in Buffalo, New York, stands as a stalwart player in the fast-paced, constantly evolving world of digital tactics. Established in 2013, the company boasts a strong customer base which now exceeds more than 400 clients. Over the years, we’ve demonstrated our competency in defining brand value, highlighting USPs, and delivering consistent online marketing results. Our proprietary SEO technology stands as a testament to our capacity to stay ahead of the curve, continuously fine-tuning and aligning with the seismic shifts in the online marketing world.
Range Marketing’s unique strengths lie in its multi-dimensional strategies, bridging the gap between branding, online presence enhancement, and website design. This comprehensive approach to digital marketing ensures that our clients’ internet footprint casts the widest net over the target audience pool, while still delivering the most relevant users— a critical component of any successful online strategy. Our specialization is not confined within industry barriers. One of the key areas that we’re revolutionizing is cannabis marketing, specifically in Ithaca, New York.
Our aim is to assist the cannabis industry, navigating through the blend of regulations and stigma, to propel brands that resonate with the audience and pace ahead in the competitive landscape. The legalization status of New York state has broadened the horizons for this industry, and Range Marketing is at the forefront with unique, targeted digital marketing strategies. Combining our in-depth understanding of the cannabis industry and the regulatory landscape of Ithaca, NY, we help brands connect with their consumers effectively. We know the green industry is growing and competitive, so we utilize our proprietary SEO technology to ensure that your dispensary, brand, or consultation services will rise above the rest.
Website design is another critical pillar of our comprehensive marketing services. Recognizing the monumental role it plays in establishing a digital identity, we embrace a design philosophy that converges function with aesthetics. Our progressive web design techniques are not just able to capture the essence of your brand but also ensure that your website is primed for maximum SEO benefit.
As we have navigated these digital marketing waters for over seven years now, we’re equipped with the necessary know-how and experience to take your business to its desired digital position. Whether it’s cannabis marketing in Ithaca, NY or crafting a robust online presence for HVAC and home service providers, our Buffalo, NY based team at Range Marketing is ideally equipped for all your online marketing needs. More than a service provider, we strive to be a partner for your business’s journey towards optimum digital success. Equipped with the top tools, technology, and talent, we ensure your brand is ever-ready to embrace the digital opportunities of tomorrow.
The difference between SEO & PPC
SEO [ Search Engine Optimization ]
From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.
PPC [ Pay-Per-Click ]
PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.
Cannabis Dispensary Services
Dispensary SEO
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.
Dispensary Web Design
When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?
