Cannabis Marketing & SEO in Lynbrook, NY
Established in 2013, Range Marketing has made a name for itself as a reputable internet marketing company in Buffalo, NY, thanks to our commitment to delivering exceptional services in website design and search engine optimization (SEO). With our roots firmly planted in Buffalo, NY, we have grown our client base exponentially, serving over 400 businesses across various industries. It’s through our commitment to innovation and the use of our proprietary SEO technology that we have managed to stand out in the digital marketing landscape.
Our ability to navigate the digital marketing arena with precision and understanding is one of the main reasons why we are thriving. One key area we’ve been particularly successful is in the cannabis industry. As New York State and other regions within the United States move towards the legalization of marijuana, the cannabis industry has been opening up. Amid this rush, we’ve identified a unique opportunity to help cannabis dispensaries in Lynbrook, NY, be ahead of the game. Breaking into the cannabis market requires a nuanced approach to digital marketing. The rules surrounding marketing for cannabis businesses are complex and constantly changing. This can make reaching your target market a challenge. At Range Marketing, we specialize in navigating these complexities and ensuring our cannabis clients have an effective, compliant, and profitable online presence.
We’ve invested significantly in developing specialized SEO strategies for cannabis dispensaries. Our approach is centered on ensuring your business gains visibility in a crowded market. We achieve this by identifying the trending keywords in the cannabis industry and optimizing your website around these keywords. We also employ our proprietary SEO technology, which gives us the edge in understanding search engine algorithms better than anyone else. Our approach to cannabis marketing does not end at SEO. Our talented team of designers helps to ensure your website not only ranks well but also is appealing and user-friendly. We understand that the design of a website plays a significant role in converting visitors into customers. We work closely with you to create a website design that reflects your brand and resonates with your target audience.
The growth and widespread acceptance of the cannabis industry offer an exciting opportunity for businesses. However, the path to success in this industry is plagued with advertising restrictions and stiff competition. As search engines become more sophisticated and these challenges continue to mount, it’s necessary to have an expert digital marketing team by your side. At Range Marketing, our team of SEO specialists, website designers, and digital marketing professionals are experienced in overcoming these obstacles. We harness our refined skills and proprietary technology to create personalized marketing strategies designed to drive real business growth and actualize your goals.
Beyond cannabis, we’ve also established ourselves as the preferred digital marketing partner for HVAC and Home Services. We utilize the same effective SEO techniques and sophisticated technology to ensure your business is visible to those who need your services the most. As the demand for these services continues to grow, we ensure your business captures its share of the market effectively, driving meaningful traffic to your website and converting them into loyal customers.
Whether you operate a cannabis dispensary in Lynbrook, NY, an HVAC company, home services, or any other business seeking to dominate in digital sales, Range Marketing is your go-to service provider. We leverage our vast experience, proprietary technology, and commitment to deliver results above and beyond your expectations. Reach out to us today and let’s propel your business beyond the competition.
The difference between SEO & PPC
SEO [ Search Engine Optimization ]
From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.
PPC [ Pay-Per-Click ]
PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.
Cannabis Dispensary Services
Dispensary SEO
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.
Dispensary Web Design
When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?
