Cannabis Marketing & SEO in Bakersfield, CA
Redefining the landscape of digital marketing and SEO in the realm of cannabis is Buffalo’s renowned agency, Range Marketing. With its foundation in the heart of Buffalo, New York in 2013, the firm’s competency in Internet Marketing, Website Design, SEO, and its proprietary SEO technology, quickly made radical ripples in the field. While Range Marketing services industries far and wide including HVAC and home services, one standout sector of expertise is in the field of CBD and cannabis marketing. Our innovative approach to marketing for this unique drug industry has brought forth surprising progress for our clients.
When it comes to magnifying visibility and growth of cannabis businesses in Bakersfield, California, Range Marketing’s prowess is unparalleled. We took a leap as one of the pioneering agencies stepping into the world of cannabis marketing and SEO, specifically catering to California dispensaries. This risk soon proved invaluable, as we played a significant role in sculpting an efficient, above-board online marketing mechanism aimed at reshaping the perception and driving exceptional growth for cannabis businesses.
Our approach to Cannabis Marketing & SEO in Bakersfield, CA revolves around the cultivation of solid search engine optimization strategies, laced with in-depth analysis of your unique brand requirements. Akin to fostering the growth of a seed to a fully matured plant, we build your digital presence from the ground up. We prioritize organic search strategies, leveraging location-specific key terms and optimization tactics to ensure your cannabis dispensary gains a solid footing in the search engine arena.
With our proprietary SEO technology, we offer unprecedented transparency and flexibility. Responsive web design techniques ensure that designs are adaptable across various device formats. We leverage our technological prowess to analyze each step, studying user behavior, optimizing web content, and incrementally driving your cannabis dispensary to the top of local search results.
Range Marketing’s ongoing success is recognized in its extensive portfolio of over 400 clients. The confidence entrusted upon us is testament to our impact and reliability in a highly volatile industry. We maintain an open channel with our clients, nurturing relationships beyond contracts and transactions, to ensure sustainable growth and continuity.
Breaking through the infamous “green ceiling”, we adopt a nimble approach to tackle an industry crippled by stigma and stringent regulations. Through enhanced visibility and tailored SEO, our aim is to create a favorable impression of your business that attracts potential customers. Reinforced by user-friendly website design, we bridge the gap between your potential customers and your dispensary.
Our cannabis marketing strategy utilizes education as a potent tool. We offer valuable, digestible information about your cannabis products, ensuring customers are well-versed about the myriad benefits and implications of these products. Transforming the narrative surrounding cannabis through dedicated and strategic content marketing is our objective.
In the bustling city of Bakersfield, CA, where cannabis businesses are thriving yet facing fierce competition, Range Marketing’s SEO strategies aim to provide that much-needed competitive edge. Whether you’re a startup dispensary seeking initial traction or a full-grown chain striving for increased brand recognition, our mission is aligned with your vision of ascending to the fore of the cannabis industry.
Over the years, Range Marketing has championed marketing campaigns for cannabis dispensaries both in Buffalo and across the nation, producing tangible results in brand visibility, traffic, and revenue growth. Our firm remains committed to pushing boundaries, challenging conventions, and offering cutting-edge solutions that are bound to usher in new eras of growth and proficiency in Cannabis Marketing & SEO in the city of Bakersfield, CA.
The difference between SEO & PPC
SEO [ Search Engine Optimization ]
From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.
PPC [ Pay-Per-Click ]
PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.
Cannabis Dispensary Services
Dispensary SEO
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.
Dispensary Web Design
When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?
