Digital Marketing Services for MSOs
Cannabis sales are expected to triple over the next two years. Rapid growth across the industry accelerates the need to innovate marketing strategies. However, evolving, numerous and state-specific rules and regulations create unique challenges for dispensaries looking to grow, expand and advertise. While you might feel overwhelmed, Range Marketing is the ideal first step.
Multi-Location Dispensary Marketing Solutions
Multi-state operators (MSOs) and multi-unit dispensaries are a relatively new concept in the marijuana industry. While federal laws limit the movement of cannabis products across state lines, larger brands are starting to emerge and consolidate across the country. Over the last few years we’ve seen several of our clients absorb other dispensaries and a few of them get absorbed by large conglomerates as well.
Cannabis Dispensary SEO
As exciting and powerful as a unified brand across 5, 10, or even 50 stores may be, things can actually get more difficult from an online standpoint. Through the eyes of Google, it can be seen as a stretch and potentially even a red flag that one website claims to operate a dozen or more physical locations. Without the correct search engine optimization (SEO) architecture in place, a $100M multi-state dispensary will find itself having trouble outranking single-branch dispensaries in each individual city they operate in.
Dispensary Website Design & Development
Structuring your website properly is step 1 for achieving strong rankings in multiple markets. Depending on population size, competitive landscape, and the physical addresses you are working from, very different strategies can be required. For similar size operations we make very different recommendations and employ different tactics because of highly nuanced details in the online feasibility. Our dispensary clients in San Francisco are competing in a very different situation when compared to our rural Michigan cannabis brands, which necessitates our customization of very different styles of campaigns for each.
Grow Your Dispensary’s Online Presence with Range Marketing
Off-site SEO can include everything from social media to link building to local press release strategy to Google Business Profile (GBP) optimization. Depending on your brand goals and the structure of the onsite optimization, the tactics we employ off site will be vastly different. Before starting any multi-location campaigns, our SEO Strategists put together a comprehensive plan for dominating your target markets. For some clients, a single set of social media accounts makes the most sense and for others we see value in giving each store it’s own unique identity. Many come to us with a strong offsite presence and 1000s of reviews, while others just bought their first domain name and are starting from scratch!
No matter what your situation is, the team from Range Marketing is here to help! We have been running successful online campaigns for the marijuana industry for several years. Two of our first-ever clients were sister MMJ businesses and we’ve steadily grown our cannabis clientele disproportionately to other industries since then. We are excited to be part of the future of cannabis!
As consumers search for a dispensary near me, brand recognition becomes especially important. You want to be seen and stand out in every location, provide a rewarding experience and become the brand of choice. Let us help you avoid the growing pains and accelerate successful expansion. Range encourages you to fill out our contact form, explore exciting possibilities and discover a whole new level of opportunity.
The difference between SEO & PPC
SEO [ Search Engine Optimization ]
From making sure local listing information is correct to optimizing on-site content with industry-specific keywords and phrases, SEO is a broad term that refers to all the methods marketing teams use to generate organic website traffic from search engines like Google. With the help of our proprietary SEO software for WordPress, our strategists will ensure that your website looks every bit as appealing to search engines as it does to users. Leads from SEO can be some of the most cost-effective acquisitions a company can get, compared to both traditional and digital advertising methods.
PPC [ Pay-Per-Click ]
PPC advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition by creating targeted ads that show up at the top of a search engine results page. Using the Google Ads platform, we can target users based on their location, age, income and other demographic information, and then bid on search terms by anticipating the needs of prospective customers. This way, when a user in your area searches for “pizza shops near me,” your ad can show up in Google’s search engine results page right next to nationwide chains like Dominoes and Papa John’s. Best of all, in contrast to display ads, you’ll only pay for PPC ads when users click through to your website.
Cannabis Dispensary Services
Dispensary SEO
Marketing marijuana businesses online can be a daunting task. With federal legalization still pending, there is a different set of rules for cannabis than any other industry. Making the most of potential is vital to your growth and success. Range Marketing offers aggressive, effective and targeted cannabis dispensary SEO strategies. Our customized search engine optimization showcases your business, creating positive first-impressions and grabbing the attention of prospective customers.
Dispensary Web Design
When medicinal marijuana patients and/or recreational cannabis enthusiasts type “dispensary near me” into their search bar, an aggressively optimized dispensary shows up at the forefront of the results. A quick click directs them to your website. What do they find? Does your landing page grab attention, inspire confidence and encourage exploration? Does it showcase your products and services and prove easy to navigate? Is it an asset to the growth, branding and success of your dispensary?
