JaneSEO Product Catalog

Qualifying a Customer

Products are sized based on competition level. They all work toward the goal of dominating Google search results. Customers should not “upgrade” between products unless their addressable market changes by adding a new location.

Platform Optimization

The initial two weeks of the SEO campaign will be Platform Optimization, which means our developers will replicate the client’s existing website in WordPress using Range Marketing’s V3 platform with backend SEO technology. Interaction with the client will intentionally be as “hands off” as possible so that the effort on their end will be almost nothing. Aesthetics will be largely the same with minor differences for the sake of performance, SEO best practices, etc. Clients do need to be made aware that Platform Optimization means:

1. They will technically be moved to a different website in WordPress that will replace their existing website
2. If any dispensary employees are actively updating their current website’s content (deals, etc), they will have to sign off on switching to WordPress. Range we can provide training for making basic updates.
3. The website will be hosted on Range’s cutting-edge servers (a requirement for SEO).
4. Keeping the old website on prior hosting as a backup is optional.
5. Client needs to disclose anything about their current website that may not be obvious during the conversion like backend portals, custom plugins/functionality, etc. If those exist, we may need to rescope the project.
6. Admin-level logins to the old website will help ensure a smooth transition.

Optional: Custom Website

If the customer would rather upgrade to a redesigned cutting-edge website, they are welcome to purchase any of the available custom website options. A member from the Range team can schedule time with them to discuss options that will meet their needs and goals.

What if a Client Wants to Pause or Cancel JaneSEO?

At the customer’s request, all JaneSEO efforts can be paused or canceled at any time. SEO is a long-term strategy that should never be “turned off” to avoid disrupting the results, but there are options available if doing so is necessary:

• If client wishes to continue using Range’s servers, there is a monthly charge for “hosting and maintenance” that includes secure hosting and up to 2hrs/month of basic website changes as requested.
• If client wants to move their Range-built website to external hosting, there is a one-time transfer fee for the labor involved in migrating the website.

Detailed SEO Product Matrix

Pricing
Wholesale	$1,599	$2,799	$3,999	Custom
MSRP	$1,999	$3,499	$4,999	Custom
Campaigns Supported
Targeted Cities/Towns/Municipalities	Up to 3	Up to 5	Up to 20	Custom
Metro Areas Supported	1	1	1	Custom
Physical Locations*	1 or 2	1 or 2	1 or 2	Custom
Scope of Service
Work is performed by dedicated SEO Strategist	Included	Included	Included	Included
On-site SEO elements are optimized from the most prominent title tags to the most industry-specific schema markup	Included	Included	Included	Included
New Content Pages / Frequency	2 Pages / Month	5 Pages / Month	10 Pages / Month	Custom
Setup and Optimization of Google, Bing, and Yahoo local listing for X locations**	1	1	3	Custom
Hours per month of website maintenance/updates	1	2	2	2
SEO boost level***	2	4	5	Custom
One-on-one performance and strategy reviews	–	As Requested	As Requested	As Requested
Interactive customer dashboard detailing key statistics for impressions, website traffic, GMB actions, and customer leads	Included	Included	Included	Included
Reporting of primary search phrase progress	Monthly	Monthly	Monthly	Monthly
Advanced Google Business Profile (GBP) Features
Review of images added by Google users	–	–	Included	Included
Encourage, monitor, and respond to reviews	–	–	Included	Included
Respond to Google user questions	–	–	Included	Included
Regularly update and verify listing information	Included	Included	Included	Included
Maintenance and refresh photos, videos, and virtual tours	–	–	Included	Included
Review of images added by Google users	–	–	Included	Included
Encourage, monitor, and respond to reviews	–	–	Included	Included
Respond to Google user questions	–	–	Included	Included
Regularly update and verify listing information	Included	Included	Included	Included

*More locations than the product support will at a minimum incur a $250 location premium per location

**Local listing optimization includes:

• Create and/or claim listings
• Verification of business & address locations
• Identification and removal of old/spam listings
• Link listing to other services where applicable (Google Ads, call tracking numbers, report, etc.)
• Optimization of all elements in listing
• Name, address, phone numbers (NAP), and opening date
• Business description
• Service Areas, hours of operation, special hours
• Social media links, appointment links
• Products, services, and categories
• Amenities, highlights service options, offerings

***SEO Boost is a proprietary technology offered by Range Marketing that enhances website/domain authority

Detailed Website Product Matrix

****If all required assets and logins are received on time.