- Case Studies
- SEO
- Web Design & Development
Prior to engaging with Range Marketing, Altius faced the challenge of increasing visibility in a crowded cannabis market and driving measurable returns from digital channels. Despite a strong product offering, the dispensary lacked a scalable strategy for capturing non-branded search demand, ranking for key local terms, and converting online visitors into in-store traffic or digital orders.
The primary goals:
- Boost non-branded search visibility across multiple cities
- Increase ROI from digital marketing investments
- Improve local engagement and conversions from organic traffic and Google Business Profiles (GBPs)
Range Marketing launched a multi-faceted SEO campaign tailored to the cannabis industry and Altius’ unique footprint:
- Geo-Targeted Content & Local SEO: Created and optimized landing pages for 29 high-value geos surrounding each dispensary. These included cities within 0–20 miles of each location with a combined population of over 916,000. Each city page was customized to rank for location-specific queries like “weed dispensary near [city]” and “cannabis store [city].”
- Real-Time Keyword Intelligence: Implemented ongoing keyword tracking across top cannabis-related terms to identify trends and adapt content strategy based on real-time SERP movement.
- Technical SEO Execution:
- Manually indexed high-priority pages in Google Search Console.
- Resubmitted updated sitemaps to ensure new content was crawled and indexed efficiently.
- Audited and enhanced internal linking structure to support a hub-style architecture.
- CRO & Visibility Enhancements:
- Enhanced GBP listings across Round Lake Beach, Carol Stream, and Orland Hills to capitalize on local search interest.
- Optimized metadata, structured content, and GBP category targeting for maximum exposure in high-converting queries like “dispensary near me.”
The outcome of this strategic investment in SEO was a dramatic surge in both visibility and revenue:
Revenue Impact
- $3.25M in ecommerce revenue generated in the past 90 days — a 120.83% YoY increase
- Organic search drove $1.96M, accounting for 60% of total revenue
- Average ROI from digital marketing: 3,287.23%
Search Visibility
- Over 3.34 million Google impressions in the last 3 months — up 209% YoY
- Search Console clicks: 24.4K (up 33% YoY)
- GBP listings appeared in search for terms like “dispensary near me” more often than branded searches — a key indicator of new customer discovery
Engagement Performance
- 242,918 sessions in the last 90 days, with a 79.83% engagement rate
- Organic traffic contributed 56% of sessions and 61% of engaged sessions
- Year-over-year growth:
- Organic sessions: +2%
- Engaged sessions: +20%
- Engagement rate: +18%
Conversion Metrics
- GBP clicks totaled 74,841 (up 10% YoY)
- Round Lake Beach: 52,939 clicks
- Carol Stream: 11,752 clicks
- Orland Hills: 10,150 clicks
- GBP driving direction requests: 8,686, signaling strong in-market intent
Ranking Success
- Ranking #1 on Google for 195 keywords
- Appearing on page one for 949 keywords
- Recent visibility surges in geos like Grayslake, Waukegan, and Hainesville where Altius holds top positions for high-value terms
To sustain and expand these gains, Range Marketing has set the following next steps:
- Continued Geo Content Expansion: New pages targeting additional nearby cities and underserved product categories will be published, optimized, and indexed.
- Hub-Style Internal Linking: Streamlining user experience and site crawlability by interlinking location and category pages.
- Ongoing Real-Time Keyword Monitoring: Leveraging daily ranking data to adjust focus and capitalize on high-converting SERP trends.
Altius Dispensary’s success is a direct reflection of the compound effect of technical SEO, content relevance, and precision geo-targeting — all backed by Range Marketing’s cannabis industry expertise.
