![computer screen with Grass Roots Rx website displayed](https://rangemarketing.com/media/grass-roots-rx.gif)
![computer screen with Grass Roots Rx website displayed](https://rangemarketing.com/media/grass-roots-rx.gif)
![Grass Roots Rx](https://rangemarketing.com/media/grass-roots-rx-logo-white.png)
- Search engine marketing campaign
- Website built by Range
- Goal discovery & strategy planning
This campaign is a perfect example of how a well-constructed internet marketing strategy can directly benefit the bottom line. Contrary to conventional SEO sales pitches, it really can be that simple.
The dispensaries’ revenues tell the story. As soon as Google visibility started to improve, so did Grass Roots Rx’s revenue. In just the first 3 months of their Range Marketing SEO campaign, Grass Roots Rx increased their monthly revenue by over 314%.
Revenue Per Location
From client point of sale data, previous 22 months
The first stage of the campaign was Range Marketing’s construction of a fully-responsive WordPress website. Grass Roots Rx provided their specifications and the Range Marketing design team built the site to spec.
The new GrassRootsRxNm.com site features:
![](/media/locations.png)
represented on the site with SEO & custom map.
![](/media/cart.png)
with seamless integration of existing order platform.
![](/media/responsive.png)
design that performs and functions on all size devices.
The driving force behind the revenue growth shown above was a major increase in visitors to the Grass Roots Rx website. Search engine optimization campaigns typically take several months to gain significant traction, but in Grass Roots Rx’s market, the competition was no match for the Range Marketing SEO technology. Key performance metrics started to improve almost immediately after the campaign launched in May 2020:
Website Traffic Volume
From Google My Business, previous 12 months
At launch, the new site was already significantly more optimized than their old platform, so Grass Roots Rx received a significant improvement in Google rankings. The higher positioning on Google caused more consumers to see and click on Grass Roots Rx’s website.
Website Traffic Type
From Google My Business, previous 12 months
Search engines like Google are the #1 place new customers can find you. Range Marketing’s strategy puts your business in front of people who are ready-to-buy. Search engine optimization is the only acquisition methodology that takes place at that crucial point in the customer journey. Social media, video, branding, and PR can all be great additions to an SEO campaign, but none of them can drive as much revenue. SEO truly is a direct investment in your growth.
![](/media/search.png)
SEO earns top spots in the maps & organic listings.
Acquisition
![](/media/users.png)
A striking new website inspires confidence & creates intrigue.
Conversion
![](/media/increase.png)
Contact forms, calls, & clicks for directions drive new business.