MMD Shops operates multiple dispensary locations in the Los Angeles area, including stores in North Hollywood, Long Beach, Hollywood, and Marina del Rey. As a competitive operator in a crowded market, MMD needed to strengthen its presence in local search and turn online traffic into in-store engagement.
MMD partnered with Range Marketing to improve the visibility of its store pages and drive more qualified traffic through local search. By refining SEO fundamentals and focusing on high-intent search terms, the Range team positioned MMD to scale traffic and increase customer actions like location page visits, store lookups, and direction requests.
MMD partnered with Range Marketing to improve the visibility of its store pages and drive more qualified traffic through local search. By refining SEO fundamentals and focusing on high-intent search terms, the Range team positioned MMD to scale traffic and increase customer actions like location page visits, store lookups, and direction requests.
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Before engaging with Range, MMD’s online visibility varied significantly by location. Core location pages were under-optimized, and search performance across high-intent queries such as “dispensary near me” and “weed stores near me” was inconsistent. Additionally, last year’s traffic had been heavily skewed by the launch of MMD’s Hulu show, making year-over-year comparisons difficult and reinforcing the need for sustainable organic visibility.
Range implemented a focused SEO strategy tailored to dispensary search behavior:
- Optimized location pages with structured metadata and relevant keywords
- Built content for targeted queries like "dispensary near me" and related local terms
- Expanded geographic coverage with new neighborhood-based content hubs for North Hollywood, Hollywood, Long Beach, and Marina del Rey
- Maintained site speed, internal linking, and local SEO best practices across all builds
The rise in engagement metrics and sustained traffic from non-branded search demonstrates that MMD is being found by people who do not already know the brand. Range’s content and location-focused strategy helped MMD maintain relevance and visibility even in the absence of national promotion. Visitors are entering through local pages and actively seeking store-specific details, indicating clear purchase intent.
Range will continue supporting MMD’s growth by:
- Expanding long-tail keyword coverage
- Launching new neighborhood-targeted pages
- Continuing to optimize Google Business Profiles and listing data
- Monitoring user behavior to improve first-time visitor flow and location discovery
- Scaling new markets like New Jersey, where MMD’s newest store is already climbing the ranks—proof that established clients can turn fresh locations into top performers, fast
