- Interactive reporting dashboard
- Advanced e-commerce functionality
- Search engine marketing campaign
- Website built by Range
- Goal discovery & strategy planning
Range Marketing partnered with New Standard when they were already an established brand with a great-looking website, but their online strategy simply wasn’t performing. As the brand expanded, the drawbacks of a slow website, low conversion rate and limited visibility in search results continued to be amplified. After several detailed strategy discussions, a plan was formed: Range’s team of developers constructed an enterprise-level e-commerce website that gave each physical location it’s own homepage, menu, and area of the site. Tons of location-specific features were built into the new platform both for user experience and SEO benefits. Customers from the different markets New Standard serves now enjoy an online experience that looks and feels like their local store.
Since the launch: Google rankings are up, e-commerce sales are up, and New Standard continues to open new locations across Michigan. Their partnership with Range Marketing has been mutually beneficial and the campaign continues to compound upon its own success. As of 2023, New Standard ranked in the #1 position on Google for the following high-value keywords:
- dispensary edmore mi
- dispensary grand haven mi
- dispensary hazel park mi
- dispensary nunica mi
- dispensary sand lake mi
- dispensary saugatuck mi
- dispensary whitehall mi
