
Analytics, Reimagined for 2021 & Beyond
Over the last 15 years, Google’s Analytics platform has gradually evolved and improved. What was once a very basic way of counting up visitors is now a full-featured big data tool for website owners of all levels. Using the new version of Analytics still allows you to see basic web stats like users’ city, time on site, pages viewed, and bounce rate, but now also empowers you to customize your reporting based on your business goals. Using the advanced features you can now parse highly-specific criteria and look at user behavior in amazingly complex ways. Google Analytics 4 (formerly known as an “App + Web” property) even allows you to connect offline and app data, all for free.