A Comprehensive Guide to Domain Changes
Any seasoned SEO professional will tell you that changing your domain name will have purely negative SEO consequences. Even if you switch to a new name that includes keywords, moving your website off the location Google has known it to live will absolutely cause a drop in rankings and traffic. The duration of that drop depends on how well your SEO Strategist and Webmaster orchestrate the move. Even switching from a “WWW” address to a “non-WWW” address will rock the foundation of your SEO campaign and can have lasting effects if performed improperly. Despite the risk, there are times when a migration is necessary and specific steps must be taken to minimize the duration of that performance drop.