Range Marketing Publishes Cannabis Client ROI

Q1 & Q2 - First Half of 2022

As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor client performance. Continually producing better results for our clients requires a live pulse on the sales lift coming from our efforts. From Google Analytics to E-Commerce and in-store point-of-sale, we pull in an abundance of data. Our SEO Analysts use live performance stats in their decision making for search engine optimization campaigns. While this information is typically reviewed at the client-by-client level, we decided to take a look at all of our cannabis campaigns and publish the collective averages.

The State of the Cannabis Industry

Two other important pieces of information we look at are the shape of the overall industry and local market conditions. In cannabis, there is no shortage of competition and consumption has been decreasing as we exit the COIVD era. These two charts from our partners at Headset show the state of the marketplace for maturing markets like Colorado: