#2 Lock down your social media handles

Just like a domain name, if someone else claims your preferred social media handle, you’re out of luck. New companies and consumers are creating accounts every day. Waiting until next week might be the difference between claiming @YourBusinessName and something much less memorable.

Tip: Get started with an Instagram profile and a Facebook business page, then worry about the rest later.

#3 Setup a Google Business Profile

As soon as your location can receive mail and there is at least a “coming soon” sign out front, it’s time to sign up for a free Google listing. The verification process includes Google sending a postcard to your business address, which can take a little time.

Tip: Before your listing can go live, Google will ask you to provide the PIN printed on their postcard.

#4 Get working on a great logo

If you haven’t gotten one already, a sharp logo can be a unifying force that gets carried through the store design, marketing materials, social channels, and website. Pick a good one because you’ll be married to it for a long time! The best logos look good on a variety of background colors and immediately tell the customer what type of business you are starting.

#5 Keep the world informed with a simple landing page

You probably aren’t ready to build out a full website, but it is important to provide something at your .com for excited future customers. Even a simple one-pager can help get the buzz started and make your grand opening a big success. Most website hosting providers provide a cheap template option, but ideally you should start working with a web designer who will later develop a full website for you.

Tip: If you need help with any type of website design or landing page creation, give us a call!