On-SERP Business Hours Just Got More Complicated
Posted in: Search
Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the verified business owner. Google eventually started to realize that changes to store hours were rarely reflected online, so they decided to allow “the community” to suggest edits. Still dissatisfied with the potential for on-SERP hours mismatching actual store hours, Google has now decided to take matters into their own hands…