
The all-around champ: WooCommerce
At Range Marketing, our favorite platform for building e-commerce sites is WooCommerce. If you already have a WordPress website, you can install the WooCommerce plugin and immediately start displaying products, assigning prices, managing stock levels, offering discount codes, and much more. As an open-source platform, WooCommerce integrates well with PayPal, Stripe, Square, Apple Pay, and just about any other service you might have. If you have a simple business model with standardized products that go through the mail (such as a tee shirt store), WooCommerce is easy to learn and will work well for you out-of-the-box. However, if you sell complex products or a unique business model, you will need a professional website developer to customize your WooCommerce installation. Much like WordPress itself, WooCommerce can be tailored to your needs through hand-coded functions where almost anything is possible. WooCommerce was built with developers in mind and provides “hooks” for them to tie into and customize absolutely any aspect of the products and checkout experience.