The Chillest Month
Whether it’s the holiday spirit, a break from work, or extra time to spend with friends and family, December sees the highest cannabis sales of the quarter – December cannabis sales are 10% higher compared to October and November. Consumers might be winding down, but cannabis sales pick up as the year comes to an end.
Consumers buy cannabis right before the long break for Christmas, and again ahead of New Year’s Eve celebrations. Think about how to target the right audiences based on their buying habits, the trends laid out above, and what deal might appeal the most to them during this time.
On December 23, sales spike by:
*Compared to 2021 Monthly Category Average
HIGH SALES DURING THE HOLIDAY WEEK
+29% Higher sales than December 1-15
+56% Higher sales vs monthly average
+40% Higher sales on Christmas Eve
+54% Higher sales vs monthly average
*Compared to Average December 2021 Cannabis Sales