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The Range Blog

Blog SEO

Google's Last Major Update of 2021
As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a...
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Blog Web Design & Development

New Web Design Trends for 2022
The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it...
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Blog Social Web Design & Development

Three Ways to Incorporate Video into Your Website
Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet...
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Blog SEO

SEO 101: How Search Results Are Ordered
It may or may not be something you’ve thought about: The websites listed on the first page of Google are...
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Dashboard

GreenScreens Developing an Industry-First Console
GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES...
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Blog Dashboard

SpringBig Announces Strategic Partnership with Range Marketing
Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is...
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Blog Dashboard E-Commerce SEO Social Web Design & Development

Google Analytics 4 vs. Universal Analytics
There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the...
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E-Commerce Web Design & Development

E-Commerce for Small Businesses
Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow...
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Blog Web Design & Development

Web Design Explained: Code Languages
In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating...
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Blog Web Design & Development

Web Design Explained: Colors
Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building...
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SEO

SEO Tips from The 90s!
Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the...
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Blog SEO

Improving Click-Through Rates in Google Search Results
Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely...
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Website Design, Web Development, Digital Marketing Company, Search Engine Optimization & SEO

Web Design, Internet Marketing Company & Search Engine Optimization

Internet Marketing Company ∴ Search Engine Optimization ∴ Web Design

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The Range Way

Dominating Competition with SEO-Infused Websites

A beautiful website is only as effective as its visibility. That’s why our approach to web design and development, intertwined with proprietary SEO best practices, creates the foundation for dominating your market. We seamlessly integrate search engine optimization into your website’s architecture, ensuring it ranks well on Google and other popular search engines. Our team employs proven on-site and off-site SEO strategies—optimizing the site’s architecture, key elements, page speed, and mobile responsiveness are just some of the basics you can expect when working with Range. The result? A website that not only captivates your audience but also attracts organic traffic.

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Stunning Website Design & Development

As a business owner in today’s digital culture, you absolutely need a website to reach customers. Your website should not only look nice, but also help you achieve your unique goals every single day. At Range Marketing, we’ll custom build your beautiful, mobile-friendly website with a focus on conversions, without losing sight of your brand ideals and goals.

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E-Commerce Support

Create a seamless shopping experience with a custom-branded online store hosted on a dedicated website subdomain. This setup allows your dispensary to offer a menu that looks and feels uniquely yours, breaking free from the constraints of traditional plug-ins or iframe menus. Shoppers enjoy fast loading speeds, stronger SEO performance, and visually consistent product displays. With Cannaboost, your subdomain’s menu is optimized for search ranking, site speed, and overall engagement.

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We Turn Browsers into Buyers with Optimized E-Commerce

Leverage the power of artificial intelligence with Range’s Cannaboost AI – the industry’s first ever proprietary software that optimizes your cannabis product descriptions. 20,000 SKUs? No problem. This unique approach to optimizing your storefront enables searchers to easily find the brands and products you carry, which statistically separates your storefront from competitors in a major way. 700% increases in product revenue is not a foreign data point when implementing product search optimization.

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Captivating Content That Ranks

In the SEO world, content is still king, and we know just how crucial it is in today’s digital landscape. Beyond stunning design, our website development services include top-tier content creation and integration. We craft SEO-optimized content that doesn’t just look good but speaks directly to your target audience, driving engagement and results.

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Data-Driven Insights for Informed Decisions

Data-driven decision-making is at the core of our web design and development strategy. We provide real-time dashboard analytics to give you actionable insights into your website’s performance. Our customizable dashboards offer a comprehensive view of key metrics, such as traffic, user behavior, and conversion rates. This empowers you to make informed adjustments and optimizations, ensuring that your website continues to evolve and meet your business objectives effectively.

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Recent Projects

Check out our portfolio for a taste of what you can expect when you work with a leader in digital marketing!

Case Studies

We Can’t Wait to Meet You.

We will take a close look at your business and your current website. One of our experts will contact you with informed analysis and a plan to grow your business. Request a free analysis:

(716) 240-9140

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50 Lakefront Blvd
Buffalo, NY 14202
(716) 240-9140
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