The potential rescheduling of marijuana from a Schedule I to a Schedule III controlled substance under the Controlled Substances Act (CSA) is a significant topic of discussion, with wide-ranging implications for the cannabis industry, including retail dispensaries, consumers, and the overall market dynamics. Implications for Marijuana Retail Dispensaries and the Buying Process for Consumers Currently,…
It’s that time of year when the air is filled with the spirit of joy, giving, and, for cannabis enthusiasts, a sprinkle of green magic! As the holiday season rolls in, it’s the perfect opportunity to explore some festive cannabis strains and products that can add an extra layer of cheer to your celebrations. Whether…
In the ever-evolving world of cannabis consumption, live resin has emerged as a standout favorite among connoisseurs and casual users alike. This cannabis extract, known for its high terpene content and potent effects, has taken the market by storm. But what makes live resin so special? This article delves into the world of live resin,…
Understanding THC levels in cannabis products is crucial for consumers, especially in an industry where misrepresentation is a concern. THC (tetrahydrocannabinol), the primary psychoactive component in cannabis, is what primarily determines the potency and effects of the product. But deciphering THC levels isn’t always straightforward. This guide aims to demystify THC percentages, explain how they…
Introduction: The cannabis industry, with its rapid expansion and evolving regulations, faces a unique challenge: lab shopping. This practice, where cannabis products are tested by multiple labs to find the most favorable THC potency results, is shaping both consumer perception and industry standards. But what lies beneath this pursuit for higher THC numbers, and how…
The Evolution of Cannabis Consumption: From Traditional Flower to Diverse Edibles and More The cannabis industry has undergone a remarkable transformation, evolving from a market predominantly focused on traditional smoking methods to a diverse array of consumption options. This shift is reflective of changing consumer preferences and legal landscapes, leading to an explosion of innovative…
Selecting the best cannabis dispensary menu provider is a strategic decision that can greatly impact your dispensary’s operational efficiency and customer satisfaction. Let’s dive deeper into the unique offerings of the top 5 providers and explore how their features benefit dispensaries. Dutchie Main Features: Real-time Menu Updates: Dutchie’s platform syncs with your inventory in real…
MJ Biz Con, renowned as one of the largest cannabis trade shows in America, brings together a diverse array of businesses from every sector of the cannabis industry. As a pivotal hub for industry professionals, it attracts attendees from across the globe, eager to explore the latest innovations and developments within the cannabis sphere. The…
As a leader in the cannabis custom website and SEO marketing sphere, Range Marketing recognizes the critical importance of innovative solutions in dispensary e-commerce. That’s why we’re casting a spotlight on BLAZE, a burgeoning force in the cannabis e-commerce menu software category, and our strategic partner in delivering a cutting-edge online experience for dispensaries. What…
In an industry where staying at the forefront of digital innovation is crucial, cannabis dispensaries are continually seeking out cutting-edge technologies to enhance their operations. Enter Dutchie, the leading name in cannabis dispensary menu software. Our team at Range Marketing has recently partnered with Dutchie to combine our innovative SEO strategies with Dutchie’s native e-commerce…
In the ever-evolving world of cannabis retail, staying ahead of technological trends is not just a competitive edge – it’s necessary for survival. One trend that’s been revolutionizing how dispensaries engage with their customers is Headless E-commerce. This innovative approach to online retail has been a game-changer for dispensaries looking to elevate their customer experience…
The mary jane market has exploded in New Mexico making it a super competitive place for dispensary owners. On this episode of Range Cast we sat down with Zeke Shortes a trailblazer in the New Mexico market and the founder of Sacred Garden dispensaries. Zeke has been in the industry of over a decade and…
We want to communicate an important update to our customers in regards to some of the changes in website analytics and reporting. The previous version of Google Analytics, known as Universal Analytics (UA), was the industry standard for website analytics from 2012 – June 2023. Google Analytics 4 (GA4) supplanted UA on July 1st 2023,…
New York State has proclaimed itself to be a dream location for Cannabis Entrepreneurs, learning from the mistakes and successes of the other states that were first to legalize and grant licenses to operate. This is a must see for anyone located in New York who’s interested in becoming looking to be an entrepreneur in…
Google has long been the dominant search engine and venue for accessing information online. Their product now holds over 80% market share (Forbes). Over the years, Google has continuously evolved its algorithm to provide users with more relevant (and personalized) results. Personalization can be defined as their software’s efforts to tailor the list of websites…
Any seasoned SEO professional will tell you that changing your domain name will have purely negative SEO consequences. Even if you switch to a new name that includes keywords, moving your website off the location Google has known it to live will absolutely cause a drop in rankings and traffic. The duration of that drop…
It can be confusing, but “WordPress” can actually be used to refer to two very different content management systems. WordPress.com and WordPress.org are both platforms for creating websites, built by the same company, running very similar-looking software… but there are some major differences between the two. One version of WordPress gets flack for being inflexible…
This Interview is a must see-for every dispensary owner or cannabis entrepreneur looking to enhance their customers online shopping experience and drastically increase their amount of lifetime customers. Several issues plague the current cannabis industry that can have potentially create catastrophic effects for retaining customers long term. In this exclusive webinar we caught up with…
TikTok For Business is making moves to mirror the world-class advertising platform offered by Meta for campaigns across Facebook and Instagram. TikTok’s developers have made massive strides in how the new ad engine allows businesses to promote and target content to TikTok’s growing userbase of one billion people worldwide.
Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time you try to pick up your pace. Sometimes new entrepreneurs wait until everything else is in place to begin their marketing, but that can be a mistake. When you finally get your new location up-and-running,…
When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and multi-state operators (MSO) at a disadvantage. Without a website and search engine optimization campaign that are specifically engineered to represent a multi-unit organization, an MLO’s chances of wide-ranging Google rankings are slim. CLICK HERE TO…
Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack, Surfside, and Headset. The guide offered each company’s expertise on how retailers (specifically cannabis dispensaries) can improve their mobile marketing, loyalty, e-commerce, point-of-sale, end-to-end attribution, data analytics, and SEO in time for the holiday season….
As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a moving target to hit with website content. Employees at Google make tiny edits to the algorithm as frequently as multiple times per day, but we typically only see a true “Core Update” every few months….
The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it can be incredible to watch how various technologies improve. The platforms and code languages behind websites receive updates in the same way as smartphone apps and operating systems. As new versions are released, websites enjoy…
Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet speeds worldwide and video production becoming less expensive has made video much more feasible for web designers to include in their designs.
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