Blog
Green Shift: How Rescheduling Marijuana Could Revolutionize the Cannabis Industry...
The potential rescheduling of marijuana from a Schedule I to a Schedule III controlled substance under the Controlled Substances Act...
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Blog
Jingle Bells, Jingle Bells, Cannabis All the Way! A Holiday...
It’s that time of year when the air is filled with the spirit of joy, giving, and, for cannabis enthusiasts,...
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Blog
Understanding Live Resin: Why This Cannabis Extract is Gaining Popularity
In the ever-evolving world of cannabis consumption, live resin has emerged as a standout favorite among connoisseurs and casual users...
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Blog
Navigating the Misrepresentation of THC Levels: A Guide for Consumers
Understanding THC levels in cannabis products is crucial for consumers, especially in an industry where misrepresentation is a concern. THC...
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Blog
The Truth Behind THC Potency: Understanding Lab Shopping in the...
Introduction: The cannabis industry, with its rapid expansion and evolving regulations, faces a unique challenge: lab shopping. This practice, where...
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Blog
The Evolution of Cannabis Consumption: From Traditional Flower to Diverse...
The Evolution of Cannabis Consumption: From Traditional Flower to Diverse Edibles and More The cannabis industry has undergone a remarkable...
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Blog
E-Commerce
The Top 5 Cannabis Dispensary Menu Providers: Features and Benefits
Selecting the best cannabis dispensary menu provider is a strategic decision that can greatly impact your dispensary’s operational efficiency and...
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Blog
Maximizing Opportunities at MJ Biz Con 2023: The Essential Guide...
MJ Biz Con, renowned as one of the largest cannabis trade shows in America, brings together a diverse array of...
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Blog
E-Commerce
BLAZE: The Rising Contender in Cannabis E-commerce Menu Solutions
As a leader in the cannabis custom website and SEO marketing sphere, Range Marketing recognizes the critical importance of innovative...
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Blog
E-Commerce
Dutchie and Dutchie Plus: Pioneering Dispensary Menu Software for Elevated...
In an industry where staying at the forefront of digital innovation is crucial, cannabis dispensaries are continually seeking out cutting-edge...
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Blog
Embracing the Future of Cannabis Retail: The Rise of Headless...
In the ever-evolving world of cannabis retail, staying ahead of technological trends is not just a competitive edge – it’s...
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Blog
Conquering New Mexico's Competitive Industry with Zeke Shortes
The cannabis market has exploded in New Mexico making it a super competitive place for dispensary owners. On this episode...
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E-Commerce
How to Improve Dispensary E Commerce Menus for SEO
In this webinar, we teamed up with BLAZE® to discuss techniques and strategies dispensaries can use to improve their online...
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Blog
Google Analytics Reporting Update from Range Marketing
We want to communicate an important update to our customers in regards to some of the changes in website analytics...
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Blog
Cannabis Business 101: NY Edition w/ Joe Schafer (Cannabis Attorney)
New York State has proclaimed itself to be a dream location for Cannabis Entrepreneurs, learning from the mistakes and successes...
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Blog
SEO
Google Search Personalization in 2023
Google has long been the dominant search engine and venue for accessing information online. Their product now holds over 80%...
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Web Design & Development
How to Keep Bots from Spamming Your Contact Forms
With the rise of artificial intelligence, spam bots are getting even more difficult to fend off. You may have already...
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Blog
SEO
Web Design & Development
A Comprehensive Guide to Domain Changes
Any seasoned SEO professional will tell you that changing your domain name will have purely negative SEO consequences. Even if...
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SEO
Web Design & Development
What is Lazy Loading?
Lazy loading is a growing trend in web design. It’s gained popularity since Google started showing a stronger emphasis on...
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SEO
Boost Your Search Rankings with Off-Site SEO
Are you looking to improve your visibility in search results? Have you already done just about everything you can think...
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Blog
Web Design & Development
Did You Know There Are Two Different Versions of WordPress?
It can be confusing, but “WordPress” can actually be used to refer to two very different content management systems. WordPress.com...
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E-Commerce
The Season of Green 2022
Cannabis Holiday Sales Trends and Strategies Our friends at Surfside put together this comprehensive guide for cannabis dispensaries going into...
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SEO
Web Design & Development
The Internet is Approaching Two Billion Websites
For the first time in history — obviously — there will soon be two billion websites on the Internet. That...
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SEO
Automated SEO Tools and Audits
Since the very beginning of the search engine optimization (SEO) industry, marketers and business owners have looked for shortcuts and...
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Social
Web Design & Development
Introducing: Range Marketing x Springbig
Everyone Loves a Team-Up! We have some exciting news at Range: We are launching a custom integration with our partner,...
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SEO
Web Design & Development
Range Marketing Publishes Cannabis Client ROI
As a data-driven company, Range Marketing collects and crunches information from a diverse array of sources that help us monitor...
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SEO
Google's May 2022 Core Update is Complete
After Much Adieu, Little Has Changed. When Google decides to publish a new major update, they do so without a...
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SEO
On-SERP Business Hours Just Got More Complicated
Until a few years ago, the business information listed on SERPs (search engine results pages) was solely determined by the...
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Blog
Social
Is It Time To Advertise on TikTok?
TikTok For Business is making moves to mirror the world-class advertising platform offered by Meta for campaigns across Facebook and...
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SEO
Google Pay-Per-Click Ads: Easier (and More Expensive) than Ever!
Most people perform searches on a daily basis without ever thinking about how Google monetizes that service. Of all the...
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Blog
SEO
Social
Web Design & Development
Five Essential Marketing Tasks for New Businesses
Opening a new business is always stressful and often feels like you’re climbing a mountain that gets steeper every time...
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Blog
SEO
Web Design & Development
Multi-Location SEO Campaigns & Websites
When it comes to search engine rankings, there are a few Google intricacies that can put multi-location organizations (MLO) and...
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Blog
E-Commerce
SEO
Web Design & Development
Preparing Your Retail Business for the Holiday Season
Range Marketing was proud to contribute to Springbig‘s Holiday Buying Guide for US retailers alongside other technology leaders Olla, BioTrack,...
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Blog
SEO
Google's Last Major Update of 2021
As anyone working in SEO will tell you, Google’s algorithm is an ever-changing list of demands that gives marketers a...
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Blog
Web Design & Development
New Web Design Trends for 2022
The Internet is a constantly evolving collection of websites, apps, and devices. Even in the scope of one year it...
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Blog
Social
Web Design & Development
Three Ways to Incorporate Video into Your Website
Over the last few years, video has gained a lot more popularity in website design. The combination of faster internet...
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Blog
SEO
SEO 101: How Search Results Are Ordered
It may or may not be something you’ve thought about: The websites listed on the first page of Google are...
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Dashboard
GreenScreens Developing an Industry-First Console
GREENSCREENS DEVELOPING AN INDUSTRY FIRST CONSOLE – A DATA-DRIVEN VISUAL INSIGHTS PLATFORM BUILT FOR CANNABIS RETAILERS THIS DASHBOARD-STYLE CONSOLE GIVES...
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Blog
Dashboard
SpringBig Announces Strategic Partnership with Range Marketing
Furthering its dedication to be an industry leader in quality lead generation and traffic growth for dispensaries, Range Marketing is...
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Blog
Dashboard
E-Commerce
SEO
Social
Web Design & Development
Google Analytics 4 vs. Universal Analytics
There are over 28 million websites using Universal Analytics, making it the most dominant website traffic monitoring platform in the...
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E-Commerce
Web Design & Development
E-Commerce for Small Businesses
Electronic commerce or “e-commerce” is the process of selling goods online. As opposed to a “display site,” e-commerce websites allow...
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Blog
Web Design & Development
Web Design Explained: Code Languages
In popular culture, “writing code” is referred to generically and often leads people to believe that websites, apps, and operating...
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Blog
Web Design & Development
Web Design Explained: Colors
Our clients vary in age and technology experience, so we are used to explaining the highly technical process of building...
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SEO
SEO Tips from The 90s!
Earning top rankings on Google is no easy feat. One way we can improve our odds is by understanding the...
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Blog
SEO
Improving Click-Through Rates in Google Search Results
Business owners invest a lot of time, money, and effort to move their websites higher in search results, but rarely...
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Blog
Range Marketing & iHeartJane Announce Crossover Product for Cannabis Dispensaries
Buffalo-based internet marketing firm Range Marketing is combining forces with Santa Cruz’s Jane Technologies (iHeartJane) to redefine the online footprint...
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Blog
SEO
Social
Quick SEO Tips for Business Owners
Search engine optimization (called “SEO”) includes many highly technical processes that require knowledge of algorithms and advanced coding skills. It...
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SEO
Web Design & Development
Minimalism in Web Design
No-frills designs have taken the web development industry by storm. Iconic brands like Apple as well as newcomers like Tesla...
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